Market prospect analysis of the global artificial turf industry in 2021, the market size is expected to exceed 40 billion yuan in 2026
Artificial turf originated in the 1960s. As an alternative to natural grass, it has been used in many fields around the world. In 2020, the global artificial turf market will reach nearly 20 billion yuan, and the global sales of sports grass will surpass that of recreational grass. By 2026, the global artificial turf market is expected to exceed 40 billion yuan.
The global artificial turf market continues to expand
According to statistics from AMI Consulting, the global sales of artificial turf in 2019 was 17.8 billion yuan (converted at the exchange rate of 1 euro to 7.73 yuan), and the compound growth rate from 2017 to 2019 reached 8.9%. Combining the compound annual growth rate of the global artificial turf market in recent years and the current situation of the industry, it is estimated that the global artificial turf market will be about 19.4 billion yuan in 2020.
Sports grass dominates
From the perspective of product structure, artificial turf is mainly divided into two categories: sports grass and leisure grass. In recent years, the sales scale of sports grass has exceeded that of leisure grass, but the growth rate of leisure grass has been faster. According to statistics from AMI Consulting, in 2019, sports grass sales were 160 million square meters, accounting for 53.87% of global sales; recreational grass sales were 137 million square meters, accounting for 46.13% of global sales.
The current growth of the sports grass market is mainly due to the increased investment in sports venues in developing countries and the renewal of the stock of artificial sports turf in developed countries. The main reason for the growth of the leisure grass market is that the improvement of product performance has allowed more personalized needs to be met. Sales methods such as large-scale household supermarket chains, gardening companies, and DIY have spread from mature markets such as North America to other regions. In 2017-2019, leisure The proportion of grass continues to increase.
The EMEA region is the world's largest market
In 2019, the world's largest market for artificial turf is the EMEA region (Europe, Middle East, Africa). In 2019, total sales reached 129 million square meters, accounting for 44% of global sales; the American market accounted for 21% of global sales in 2019 The American market is also the market with the highest average sales unit price in the world; the sales volume of artificial turf in the Asia-Pacific region is 105 million square meters, accounting for 35% of global sales. The demand in this region is mainly sporting grass with a relatively low average sales unit price.
The development trend of the global artificial turf industry
With the improvement of economic development and the advancement of cities, many developing countries have also vigorously strengthened the construction of sports infrastructure and increased investment in sports venues; at the same time, consumers have increased demand for the aesthetics of commercial venues, residential landscapes, and sales channels. , The expansion of the sales model from developed countries to developing countries is also continuing to cultivate market demand for artificial grass. On the whole, the overall market scale of the global artificial grass industry will continue to expand.
With the increasing investment in global sports infrastructure and the development of commerce, service industry and the improvement of people’s living standards, the level of consumption development for sports supporting facilities will also continue to rise, and the quality requirements for artificial grass will continue to increase, which will promote the development of industrial products. High-quality development.
With the continuous improvement of the industry's high-quality demand, related companies in the global artificial turf industry will continue to promote the development of artificial turf technology to green, recyclable, and high-performance in the future to improve the performance of artificial turf products. , Increase the economic and social benefits of using artificial turf products.
With FIFA (International Football Confederation) and other international authoritative sports organizations constantly updating industry standards, improving the quality of industrial products, promoting the standardized operation of the industry, and increasing the recognition of artificial turf in the sports world. ?
According to Technavio's forecast, the compound annual growth rate of the global artificial turf market will exceed 9% in 2020-2024. It is conservatively estimated that the compound growth rate of the global artificial turf market will reach 13% from 2021 to 2026. By 2026, the global artificial turf market is expected to exceed 40 billion yuan.
The above data analysis comes from the Foresight Industry Research InstituteThe above data analysis comes from the Foresight Industry Research Institute.
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