MARKET PENETRATION

MARKET PENETRATION

Yuvaraj Rajendran Yuvaraj Rajendran

Yuvaraj Rajendran

Assistant Professor cum NCC Caretaker at SnsInstitutions

发布日期: 2023年8月10日
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Market penetration strategies are used to ultimately increase the number of customers and sales dollars of a company. Market penetration is the act of gaining a deeper presence in a market; by employing strategies to increase how deep a company is engrained in a market, that company often has greater short-term and long-term financial health, is better in tune with what its customers want, and is often better positioned compared to its competition.


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