Market Model for Sharing economy

Market Model for Sharing economy

Brainstorming...

Many people know Business Model Generation  which is based on a set of patterns used to design a business model.  All these patterns are interdependant and this  set defines how an enterprise is linked with its market.

An ecosystem is a complex web of interdependent enterprises and relationships aimed to create and allocate business value. Ecosystems will transform much of the way business operates today (see Ecosystems) and consequentely enterprises business model.

There are Enterprise-centric ecosytems such as Cisco or Airbus ecosystems and Market-centric ecosystems. Entreprise-centric ecosystem expands the capabilities and the market of an enterprise.  A Market-centric ecosystem has no center. It is  a kind of  Commons managed by the public authorities.
Market-centric ecosystems were out of the scope of the private sector except the finance sector but the Sharing Economy  changes the game.  

Business Model Generation is suited for designing enterprise-centric ecosystems but designing a Market-centric ecosystem requires a market model.

With the sharing economy, making a market becomes a business and most of them are implemented by a platform.  Platforms provide innovative best of breed intermediation technologies, a way for entreprises to jointly develop their own business.  

This Market model must define patterns to design how business models must relate to make a market-centric ecosystem, a fully decentralized set of activities.  Obvisouly, Business model and Market Model building blocks are also interdependant as any business must fit into a market.  

What is the set of  patterns  describing what a market is considering that a market produces Opportunities ?  This is my proposal about a Market Model (see picture).

Remind that Open Innovation,  Crowd-financing,  Horizontal platforms,  Digital stores, social middleware  , business within the Cloud and more  are already all designed to implement Market level activities and that enabling technologies to implement true market level activities are emerging:   Block Chain, Smart contract,  DAO with some first applications.  see this pulse post (in french). 

Note however,  a generic and open technology is missing and required to build Market activities related artifacts related to Market activities in a decentralized way.  Example : Bitcoin is such artifact.

The project is to design and implement a Market Development Platform.

 This platform will provide intermediation to design and implement opportunities for enterprises in order to develop a market.  This is an application of the Sharing economy model to the market itself, a generic platform for all  applications based on the sharing economy model.  

Note that for obvisous reason, the intelligence of such platform must be embedded into the end-points of the Net... It is critical to get a community to lead this effort in an open way.

The most valuable application of this platform would be about disruptive technologies. Disruptive innovations have no initial market. Reason is that disruptive technologies reshape the whole market and consequently developing market level activies make sense that is to say opportunities for enterprises.

 Such market development platform would  accelerate the adoption of disruptive technologies that is to say the pace of innovation, a key issue. 

Social impact would be huge and might contribute to address the Impact of automation on jobs  by enabling fully decentralized organizations to address large markets with reliency and higher efficiency at all local levels...

Michel Vandenberghe

Senior Innovation Advisor [ Retired ]

9 年

Un autre article en toile de fonds à lire... https://www.dhirubhai.net/pulse/society-just-economy-uschi-schreiber

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Michel Vandenberghe

Senior Innovation Advisor [ Retired ]

9 年

Un bon article sur Pulse pour comprendre les technologies en lien avec les organisations décentralisées. pédagogique. https://www.dhirubhai.net/pulse/la-blockchain-le-cha%C3%AEnon-manquant-de-mobilit%C3%A9-william-el-kaim?trk=hp-feed-article-title-like

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