Market Like You Mean It ( Who is on YOUR team? )

Successful content marketing cuts through the digital noise to plant your message directly in the path of your target audience. But presence itself is not enough.

Your marketing must be carefully curated to achieve perfect balance:

• Be memorable, but not obtrusive
• Be interesting, but not distracting
• Be relevant, but not intrusive

The delivery is every bit as important as the content itself, and it takes years to develop the fine touch necessary to make the most of your marketing efforts.

We Do Web Content has been providing content marketing solutions to law firms of all shapes and sizes for more than a decade. We know what it takes to deliver high-impact content to a receptive audience, because that is all we do and we do it every day.

Hiring Your Own Content Marketing Team

The phrase “there is no ‘I’ in ‘team’” is ubiquitous for a reason: it’s true. You can’t just have a great content marketing manager, a talented creative writer, or an editor with a fine eye for detail. You need all three (and more) working together in order to succeed.

And you can’t hire just anyone, either. You need to be sure that the people you entrust to create your content are always learning and are constantly coming up with better ways to market your content. The industry is always changing. Your content strategy should be, too.

Who Should Be On My Team?

Your content marketing team needs many pieces to guarantee the best return on your investment. It is important not to skimp! Having a great marketing strategist is meaningless without a writer who can bring it to life, and even the best writer’s work will lose impact without an editor to carefully parse it for typos and optimize it to capture organic web traffic.

Let’s go over the perfect team, piece by piece:

Content Marketing Manager

Your legal content marketing manager should be creative, organized, and up-to-date on all the latest legal news, trends, and best practices. These are traits they will need to come up with new ideas for fresh content that will direct traffic to your site (and away from your competition).

Based on the nationwide average, you can expect to pay around $62,000 a year* to secure an experienced content marketing manager.

SEO Manager

Search Engine Optimization (SEO) requires specialized experience, most of which cannot be found in school. Like the legal industry itself, SEO is always changing so you need someone who is current on its modern best practices to help you stay on top of the current environment.

Based on the nationwide average, you can expect to pay anywhere from $59,000-$84,000 a year* for your SEO manager, depending on their experience and your location.

Legal SEO Writer

While it’s great to have a writer with a legal background, it’s far more important to hire a writer with web-based writing experience. These writers will know how to work with keywords, how to place them naturally into the flow of your content, and how to make everything stand out to human and robotic readers alike.

Depending on experience, you can expect to pay about $40,500 a year* for your legal SEO writer.

Editor

An editor is your last line of defense against mistakes, typos, and other errors. Your editor should be knowledgeable about the legal world in addition to being an excellent researcher and a fast learner. Of course, any editor should also have an eye for detail and an enthusiasm for grammar.

As with writers, experience matters, but the average salary for an editor is around $47,000 a year*.

Client Outreach Specialist

You need a client outreach specialist to help you build relationships with influencers within the industry and outside of it. This helps your content punch above its weight, and can help carry out your SEO manager’s link building efforts more effectively. The ideal client outreach specialist possesses strong communication skills, relentless optimism, and a proven track record of maintaining relationships.

You can expect to pay $38,000 a year* for your client outreach specialist.

All told, it would cost you an average of $259,000 a year* to hire a complete, experienced content management team of your own, depending on where your business is located. If that seems expensive and time-consuming, that’s because it is.

Here at We Do Web Content, we can think of no better way to kick off the new year than by talking about a topic that’s near and dear to our heart: content marketing in the modern marketplace.

You’ve heard all the buzzwords before—SEO, Adwords, PPC, the list goes on. No matter which terms are in your lexicon, they all boil down to one not-so-secret key to success: targeted communication.

What will you do to build your team?