Market Evaluation and Sales Tactics for Dairy Products

case study

Venkatesh Govindaraj

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Summary:At the age of sixteen, I had a passion and inclination for product branding, which propelled me to pursue this research. The street serves as a venue for my learning, providing opportunities to engage with individuals possessing diverse mindsets, approaches, attitudes, and body language. This review paper is entirely predicated on an on-street analysis of consumer purchasing mentality regarding milk products in retail outlets such as D-Mart, Reliance Retail, Big Bazaar, and smaller retail stores in Coimbatore city. My passion and commitment have compelled me to dedicate my valuable time to understanding consumer needs. What are their expectations during the purchase process? What do they find satisfactory? Consumers had several options available; nonetheless, there was a persistent tendency to select a limited number of products from the same companies. Consumers have established a relationship and trust with that brand name. It was observed that individuals of varying ages possess distinct thoughts and expectations when selecting a product. All consumers exhibited several shared mindsets, seeking lower price ranges with maximum quantity, products featuring enticing taglines such as "extra," "offers," and "1+1 free," larger packaging sizes, diverse color shades, and appealing designs. Thus, consumers are evaluating products from both a broad and a detailed perspective. Instruments and methodologies are essential for creating a good product. Achieving a successful sale hinges on customization, optimization, and meticulous attention to detail. What are the forthcoming developments in the milk industry related to the FMCG sector? All these inquiries have compelled me to pursue this review.in layman's terms, refers to the process of engaging consumers with manufactured goods; nevertheless, it encompasses a comprehensive range of activities including product evaluation, enhancement, branding, packaging, distribution, logistics, advertising, promotions, and sales.

Real-time marketing is the application of business science in relation to product sales.Sales constitutes a segment of marketing; the crucial elements that enhance sales are product branding and market positioning. Marketing encompasses the entire process from product manufacturing to consumer delivery. In nations such as India, China, and the USA, which collectively have a population exceeding several billion, the market is expansive, and expectations for product quality vary across different tribes and cultures. The essential strategy to engage consumers for your items is market segmentation and research. The primary aspect in the initial process of market segmentation for milk products is the age group of consumers. The qualitative and quantitative expectations vary according to the age category of adults, specifically middle-aged and elderly individuals.

Market research is an essential instrument employed to improve product development for client engagement. A comprehensive examination of market research is a crucial aspect for product sales. Market research entails identifying consumers, their demographics, and their expectations on product pricing. This comprehensive understanding of market research and segmentation provides a definitive stance on the long-term positioning of products in the market. The market survey and research data is a century-old instrument for product positioning in the market, determining the advertising strategy.cost-effectiveness, product distribution, and enhanced consumer outreach. Conducting a market research product feasibility study and need capability evaluation is a fundamental and crucial stage to enhance product positioning in this highly competitive market. In conjunction with these factors, pricing elasticity and sensitivity are necessary due to escalating market problems.Consumers now possess a greater array of options within the same product categories; so, as a market analyst, it is imperative to implement either push or pull strategies to enhance sales. The manufactured product may be compelled to be purchased on demand, or consumers may require a product that has been strategically positioned in the market. Consumers have the autonomy to select alternative products, contingent upon affordability and overall satisfaction, whether for individuals or families. Ultimately, the consumer's decision hinges on the perceived value for money, with user experience serving as a critical determinant of product sales growth. Consumers are autonomous, and there is no coercion to purchase things; the sole method to enhance sales growth is through customer happiness.

The unique selling proposition must be evaluated for each product put in the market, and a distinct tagline should be shown on the product labels. The ultimate communication to a consumer on a product is contingent upon its labeling. Securing consumer loyalty is the last phase in product positioning within a competitive market. Transitioning from traditional methods to modern digital marketing is crucial. Engaging the next generation of consumers will be the primary objective to meet sales forecast projections. Adaptation is essential for survival in the market.Deficiencies in traditional marketing can be addressed with online digital marketing, which expands the reach to consumers more broadly.

Digital marketing has already penetrated the market, and it is anticipated to be crucial for sales growth in the forthcoming decade. E-commerce platforms, app advertising, and social media channels are current methods of digital marketing. Different marketing strategies, including viral marketing, social media marketing, the bricks-and-clicks model in e-commerce, online banners, and web analytics, must be meticulously evaluated in light of the anticipated development of smartphone usage and digitalization in India over the next decade.Despite the prominence of digital marketing, traditional methods of customer engagement remain predominant, with about 10-20% of consumers in India utilizing online digital platforms for purchases, while 80-85% are not accustomed to such platforms. Therefore, the cost-effectiveness of advertising must be taken into account. During the initial phases of research, comprehensive data about competitor items must be gathered, and a thorough case study report should be produced, encompassing all facets such as pricing, quality, and quantity of similar products in the market. This presents an exceptional chance to provide your final products to consumers in the Business-to-Consumer model. Conversely, the Business to Business module must be meticulously controlled to effectively provide products to the market. Expectations must be met in both Business-to-Consumer and Business-to-Business modules to enhance product reach. To guarantee the survival of milk products in the market, a qualitative examination of each product is essential, prioritizing the emotional responses associated with their appearance, texture, and flavor.Consumers in the real world do not purchase items in stores; they acquire brands. Establishing a brand is a laborious endeavor; yet, if achieved, the dividend return from product sales will be substantial. To attain an increase in sales.

The consumer pull methodology is the most suitable approach to adopt and manage. This can be accomplished by augmenting the variety of items of identical quality within the same area, as the consistency element in consumer perception of product consumption from the same brand improves it.The uniqueness of product quality is established in the market. The primary preference of consumers should be your goods, achievable just through brand authority and awareness. It is attainable only when product quality and quantity are compelling and satisfaction is attained. The subsequent primary worry for attaining product branding objectives is the extent of market expansion relative to the time frame. Product branding is the intuitive perception a consumer has on a product or firm. The maximal set theory is effective for engaging individuals, concentrating on selling things at the lowest possible cost.

In the dairy sector, product branding encompasses sensory perception, emotional resonance, and cognitive associations. The ultimate outcome is your product's delivery to the user. The logo, tagline, and all visual elements of product packaging constitute only a portion of branding; the ultimate objective is the perception held by the consumer upon experiencing your goods, which is of paramount importance. This sentiment establishes your brand's reputation. Consumers initially observe the size and shape of labels and packaging, followed by the visuals and images, as a picture conveys a thousand words, and finally the barcodes.Full-color printing, optional foil, and changeable printing are standard practices in packaging. The primary considerations of packaging encompass consolidation, protection, information, and branding.Identification and ultimately sales promotion. Packaging represents your brand's identity; it encompasses the design, science, and technology used to communicate your goods to consumers. The primary aspect of packaging I saw was the compatibility of a product with its package.The label, message, appearance, tactile sensation, and overall experience of a product are crucial in product branding. Labeling serves as an indirect means of communication with consumers; it conveys the contents of the package, provides information regarding the product's intended purpose, and fosters the development of trust. Product quality constitutes a fundamental underpinning for branding.

Product branding can be accomplished through the analysis of results and the evaluation of competing market positioning.The current market offers a diverse array of dairy products, including raw milk, lassi, milkshakes, paneer, yogurt, UHT milk, skimmed and toned milk, dairy whiteners, cooking and table butter, cheese, milk cream, curd, buttermilk, ghee, ice cream, casein, lactose powder, whey protein, skimmed milk powder, and anhydrous milk fat. The uniqueness of packaging is a significant problem, since the efficacy of packaging and labeling determines sales advancement.The product tagline serves as a crucial means of engaging consumers; employing natural, appealing language with significant emotional resonance effectively connects with them. True product success is evidenced when individuals utilize your product name or tagline as a verb in conversation. Utilizing phrases such as extra milky, sourced directly from farms, long shelf life, 100% fresh, free from preservatives, fortified with vitamins A and D, entirely cow's milk, calcium-rich, exceptional flavor, nature's finest, premium flavor, nature's affection, farm-fresh, indigenous product, authentic milk experience, taste of joy, premium offering, invigorating sensation, abundant richness, quality assurance, savor the premium natural cow milk, superior quality, premium nutritional milk product, exceptional taste, simply milk it, milk at its finest, nutritious dairy product, etc.

In product branding, emphasize the quantity using red, use imagery of vegetation, sky blue, a milk-pouring frame, and a cow. The traditional method of attracting attention to your product is through straightforward and effective labeling. The objective of branding a product is to render it iconic. 1) Render the product's color scheme simplistic and appealing, mirroring the product's contents; for instance, 80% white for milk, 10% green, 5% blue, and the remaining 5% for pictorial logos. 2) The organization's font size should be in a dark hue with a formal typeface, set against a backdrop of light shades of green and white, evoking themes of nature, purity, and tranquility. 3) Incorporate the product quantity and slogan in red. 4) Create a pictorial storytelling logo for all items. 5) Utilize the Agmark and original symbols at the bottom right of the package. 6) Feature a farm field with a natural green background.Utilizing contemporary themes, maximizing the transparency of packaging allows consumers to perceive the product from many perspectives, hence enhancing its appeal. This methodology of optical attraction for products has proven effective in several FMCG sectors historically. Seventy percent of the bottle's lower portion must be entirely visible, while the remaining thirty percent at the top is designated for labeling to conceal the empty area.

For label coloration, utilize the identical product hue on the label, enhancing the variations of the same color, particularly yellow.Utilize blue, green, and white to enhance visual appeal. It is advisable to refrain from using artificial hues that signify chemicals, additives, pink, rose, orange, dark blue, and black. Symbols denoting purity, nature, and growth, particularly the cow, are predominantly favored. Distinctiveness and seclusion in packaging are essential for surpassing competitors in the industry. The product's appearance and tactile quality must be iconic and exceptional if the brand is to be disregarded. Videography is recognized beyond mere designations.The terms taste, preservatives, and artificial must be entirely omitted from the front label. The reverse side of the product must include this type, taste, and all supplementary information. price and related matters The packing nozzle shall be of reduced length and width to limit the product flow rate during usage.

This enhances the usage cycle. For little packages, the "cut here" text must be positioned in the right corner with a minimal line length. The term "flavor" is to be prefixed with "double" on the front of the box. Indigenous languages of different states will be employed to engage customers. Excessive pictorial representations on the primary label should be avoided; it ought to be basic and appealing. It was observed that children select flavored milk products mostly due to their preference for flavoring, particularly chocolate milk, as it is positioned in proximity to the children's area and is readily accessible. The rack height was insufficient. Consumers have chosen ghee primarily based on bottle size and color, with products featuring all yellow packaging and red labeling being favored. Butter and cheese were preferred by upper middle-class consumers. The majority of clients selected them based on the lowest price range. Consumers who purchased buttermilk sought spicy options using labels that depicted spices such as ginger, chili, and cumin. Consumers favored cubed paneer over bar paneer due to the perception that the packing of bar-shaped paneer appeared diminutive, whereas the packaging of cubed paneer seemed larger, despite the quantities being same. Consumers prefer larger boxes over smaller solid packaging for butter as well.

Sales Strategies for Dairy ProductsEngaging consumers is essential for sales; the frequency with which they sample your products enhances brand recognition. A network module will be developed, and several tactics will be established. Consumers should experience your product with little financial burden, and the availability of products in retail outlets is essential due to competition from numerous entities. Quality consistency must be guaranteed. Compiling a report on locations where individuals congregate on holidays, including public halls, theaters, shopping malls, parks, educational institutions, auditoriums, wedding ceremonies, churches, houses of worship, bus stations, hotels, and restaurants.Roadside hotels, tourist attractions, government edifices, hospitals, petrol stations, taverns, public spaces, and tourist sites. To effectively reach the general public, eliminate unofficial intermediaries or distributors; establish a retail shop and designate it as a factory outlet. Display all your products prominently to ensure they attract attention. A reduced product choice and branding diminishes consumer attraction, while an expanded display of diverse products enhances consumer interest and selection.dairy product.

The push/pull tactic is a commonly employed technique.alternative methods for achieving salesDemonstrate your extensive market presence by showcasing a diverse array of products across many locations, while prominently featuring brand logos alongside those of competitors. Your product videos should be distributed widely. In-house videography within marketplacesContinuously enhance your product's visibility through aroma, as the sense of smell captivates individuals, and convey the product's substantiality.

It need to be wider and possess substantial weight in the hands.Enhance the luminous intensity of your air coolers or the area housing your items.Utilize air balls/stars or your graphical brand to captivate shoppers. In locations such as India, individuals get satisfaction from air conditioning, as it enhances cooling and fresh air levels when they encounter your merchandise, prompting them to linger in that vicinity.Typically, a transparent PVS curtain sheet is positioned in front of large coolers, allowing for immediate assessment of product quantity and price. Emphasize cost and quantities in red.Utilize the terms offer pricing, combo, and family pack for consumer labeling .Do not need consumers to bend down to retrieve your product; keep a height of 1.2 meters from the floor.Provide complimentary combination offerings on Sundays, festival days, and during celebrations.Detailed reporting on product sales by zone, state, district, area, and street delineates the necessary actions to enhance sales performance.Establishing agreements with food corporate distributors like Zomato, Swiggy, and Uber Eats would enhance the efficiency of product delivery to consumers.

Provide them with complimentary integrated spoons for yogurt consumption.Consumers want to share products, perceiving they are acquiring two items for the price of one .Market your products in a bucket to convey their substantial size. In addition to traditional methods, innovative approaches such as cluster marketing modules and three-dimensional advertising (incorporating touch, smell, and taste) will define the future of sales. Marketing campaigns featuring novel concepts, designs, emotive content, and meticulous detail will be essential for improved sales.The preliminary conclusion is that over 58% of individuals who entered the shop without any intention of purchasing milk products ultimately acquired some form of milk product. Consumers are not primarily purchasing products; they are acquiring brands. Their conditioning led them to purchase items rather to fulfill their genuine wants.We have selected Denmark for our market research and development. The market is expansive, as significant dairy products originate from this country.Geographic analysis for market identification is a crucial procedure. The comprehensive study and statistics will guarantee the sales of the final product. The effectiveness of a product's pitch is contingent upon the classification of geography and diverse product ranges, which are closely associated with culture, communities, and individual lifestyles.

In Denmark, adults consume milk, with single mothers aged 35-45 being significant purchasers. We must ascertain the product flow to remain competitive in the market. The initiation and conclusion.The towns of Denmark, notably Copenhagen, Aarhus, Odense, Aalborg, Esbjerg, and Randers, constitute the primary market for product sales.We require data on consumer movement throughout retail outlets and malls, encompassing their purchasing behavior. The goal of purchasing products and the diverse assortment of milk products included in consumers' baskets should be examined through field study.A field team is required to engage each consumer and obtain feedback on products during the purchasing process, regardless of brand affiliation, to ascertain which items sell most effectively and the reasons for high product turnover.

The subsequent phase involves customer identification and classification in relation to the product datasheet. This module develops a categorized behavioral method to identify consumer needs and formulate a final strategy to convert a client into a consumer.The consumer embodies the behavioral and habitual aspects of a brand, while the customer only represents a component of sales.Branding at retail units and malls using banners achieves 30% visibility, whereas videography employing high-profile mood colors and desirability has a 90% probability of effectiveness.Retail sales in stores and malls constitute an engineering discipline. The initiation of the business-customer-consumer process. The analysis may encompass the likelihood of customer selection of your items, product visibility, available product ranges within a designated area, and the appeal of your product.The engineering calculation of average purchasing, likelihood, and standard deviation will facilitate the determination of our brand's pricing range and its mean value.Average mean values are computed across product ranges to provide precision in marketing the new product.The provision of campaign and branding derives from the aforementioned values.

A 10% allocation for marketing is normal practice for proposals. The subsequent phase of sales involves the global transition to digital platforms, making it imperative for brands to engage consumers through digital channels in a cost-effective and time-efficient manner.The method by which business is conducted is the fundamental principle of sales and marketing. The two terms are intricately linked.The principle of project management in the dairy industry is to categorize the requirements and actions, together with the corresponding response time frame.Individuals are extensively accustomed to items.

A project role in sales relies on the collection of raw data. Real-time data analytics and infographics, characterized by variety and detail, are essential at this moment.The interconnectedness of teams, including content authors, the artwork team, labels, and the development of thematic color and mood for products, is essential. Digital creativity has become the contemporary technique due to the extensive use of cellphones, social media, and email in this decade.Strategic planning for customer engagement and consumer retention will be conducted via digital platforms in the near future.

.Innovative concepts and unconventional thinking in digital platforms are in great demand, as initiatives such as sustainability, decarbonization, and recyclable items are valued by customers in Denmark.Renewable sources are promoted as a marketing strategy to emphasize that the product is less detrimental to society. In addition to the aforementioned factors, word of mouth is considered a significant driver of real-time sales growth. We must guarantee product quality at a competitive price to be viable in the market.Danish individuals prefer their items to be predominantly white and elongated, exhibiting greater length than width.Regulating the sales traffic module will guarantee product circulation. The project team's efforts are essential for transitioning from cold to hot traffic.

The conventional methods of Adaptability, Accessibility, and Accountability have proven effective in my experience when presenting a product to the market.The decision on packaging and labeling necessitates a comprehensive cycle of closed-loop feedback inside an institution. Typically, a brand will maintain its presence and promote itself through exceptional packaging, artwork, labeling, and a high-quality content theme that evokes a specific color palette and sensory experience of the product.The enhancement of campaigns and branding value necessitates the real-time execution of the aforementioned protocol.A product must persuade and endure within its own attributes.

If such is not the situation, an internal case study is necessary to permit or restrict changes within the project environment. All critical decisions will be based on group poll acceptability.Different dairy products require a seasonal branding strategy. Products such as cheese and butter have a prominent market presence inside the European Union, while the consumption of bread and cakes remains consistently high throughout the year.Raw milk will yield lower profits, however milk as a value-added product with extended shelf life will generate greater cash flow for the business.

In a nation such as Denmark, the market potential is vast, and the opportunity to successfully launch a product is significant if sales and marketing strategies are contemporary and innovative. Final AssessmentThis paper concludes that consumers generally have a similar perspective when purchasing products; they are inclined to experiment with new indigenous offerings that include superior quality and visually appealing packaging at a more competitive price compared to multinational brands. Success in product branding involves habituating consumers to your items. The greater the exposure customers have to a certain product, the more they utilize it; the link is nearly exactly proportional. If a product is associated with sensations of relaxation, tranquility, positive emotions, and nutritional benefits.Engagement, dissemination of joy, contentment, familial gathering, and the principles of sharing and caring have demonstrated market success.

Author 's Profile : G. Venkatesh obtained the Master of Engineering degree. Bachelor's degree in Power Electronics and Drives Engineering from Sri Krishna College of Engineering, Coimbatore, Anna University, Chennai, India, in 2014. Furthermore, he has completed a project management course and cultivated an interest in developing project module tools. His innovative concepts for product research and development have led to optimized sales reporting, resulting in product growth within a competitive market.