Market Changes

Hey everyone! Jacob here. I’ve been in marketing for 11 years.

This year I’ve seen the most changes happen.

Here are 5 current market shifts...

and how I’m taking advantage of them to break $300,000 a month consistently.

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P.s Ignore this at your own risk

1 / VSLs aren’t as important as before

In 2019 if you had a good VSL?

It would convert a cold audience to a call.

Because not everybody had a VSL.

Now it’s different…

Everyone has a VSL.

They all sound the same.

VSLs are still needed in today's market.

BUT you need assets around the VSL to increase trust before a prospect books a call:

Case Studies

Lead Magnets

& most important:

2 / Organic Brands are essential.

People have been burned by courses, coaches, and Agencies.

This means less trust.

Less trust = more distribution of content is needed.

You’ve probably seen my ads on Twitter.

I’ll let you in on a secret:

They wouldn’t work as well without my organic brand presence.

People see my ad & go down my content rabbit hole before booking a call.

I base content around:

Market awareness level

Pains & Desires

This increases the sales cycle but has 2 benefits:

1: More people book in a call

2: The sales process is a breeze as trust levels are sky-high

(A good example of content is what you’re reading now, you’re at one of the highest levels of awareness so I’m just sharing everything high level I’m thinking about)

3 / Offers are becoming saturated

The thread below covers this deeply, but in summary:

Hormozi’s $100m offers was so good it saturated the market.

Everyone is making over-the-top claims they can’t deliver on.

So when everyone goes right you go left: be honest & realistic.

limk

4/ Getting attention for the lowest cost is the most valuable skill

Your job as a business owner under $10m:

Increase Demand Generation

Keep your profit margins high as possible.

Ads, tech, and even team members cost more now…

So the less you can spend on getting attention?

The more you will make.

It’s simple.

This is where the organic content above comes into play.

Whatever you do, be it copywriting, video, etc

It’s all down to how you get attention, amplify it, AND convert it for the lowest cost possible.

5/ Everyone is blindly copying rather than thinking

How do you script a VSL that converts?

How do you create organic content that increases trust?

How do you get attention for the lowest cost possible?

It comes down to one thing:

CONTEXT.

You’re just blindly following what everyone else is putting out there.

But you’re missing the thing that actually matters.

WHY something worked and how you can apply it.

To become a top 1% marketer it all comes down to

How scientific you can be about everything.

Running tests & gathering your own data.

Learning what works & doesn’t work for your market.

Constantly iterating based on your tests.

I’ve got a scientific framework I use for all of this…

Want access for free?

Then just click this link.

No promise that I’ll keep this up forever…