Market Access Africa Introduces Value Chain Connect

Market Access Africa (MAA), the premier event connecting the entire agrifood business value chain across Africa and globally, is pleased to announce its innovative networking platform, Value Chain Connect, powered by the b2match system.

As part of MAA's commitment to facilitating business opportunities, Value Chain Connect is designed to maximize productivity and strategic business interactions during the event. This service enables attendees, including buyers, sellers, financiers, and other stakeholders, to schedule personalized one-on-one meetings ahead of the conference, ensuring that every moment at MAA is effectively utilized for building profitable and sustainable business relationships.

Optimizing Connections with b2match

At the heart of Value Chain Connect is the b2match platform, a leading networking solution tailored for dynamic event settings. b2match offers a user-friendly interface where participants can create detailed profiles, list their business needs and offerings, and specify the types of professionals they aim to connect with. Utilizing sophisticated algorithms, b2match facilitates the matching of profiles based on mutual business interests, enhancing the chances of successful partnerships.

"Value Chain Connect, through b2match, is set to transform how stakeholders in the agrifood sector network at our events," said Ben Leyka Leyka, CEO, African Agri Council NPC . "By providing our participants with a structured and efficient way to meet the right people, we are not just organising an event; we are actively helping shape the future of the agrifood industry in Africa and beyond."

The Value Chain Connect service is a networking feature designed to enhance the productivity and effectiveness of attendees' time at the event. This service facilitates targeted and strategic interactions by allowing attendees to pre-schedule one-on-one meetings with potential business partners, suppliers, buyers, or financiers who are relevant to their interests and business needs.

?Key aspects of the Value Chain Connect service:

- ? ? ? ? Pre-Scheduled Meetings: Attendees can select up to five other participants with whom they would like to have individual meetings. This feature is aimed at ensuring that participants meet with the most relevant and influential people to their business objectives.

-? ? ? ? ? Dedicated Support: The MAA provides a dedicated team that assists in securing these meetings prior to the event. This ensures that the meetings are organized efficiently and that both parties have a mutual interest and agenda for discussion.

-? ? ? ? ? Enhanced Networking Opportunities: By facilitating these targeted interactions, the Value Chain Connect service maximizes the potential for meaningful connections that can lead to business deals, collaborations, and knowledge exchange.

This service is particularly beneficial for sponsors and exhibitors, as it provides them a platform to directly engage with high-potential business contacts, enhancing their visibility and opportunities to initiate and close deals during the event

Market Access Africa encourages all participants to leverage this unique component to expand their professional networks, explore new market opportunities, and engage with potential partners who are specifically aligned with their strategic interests.

Registration and Participation

To participate in Market Access Africa and utilize the Value Chain Connect service, please register on our website at access-africa.com/register

About Market Access Africa

Organized by the African Agri Council NPC in partnership with various African governments and leading agribusinesses, MAA is the definitive meeting place for stakeholders in the agrifood sector, designed to promote African food and agriculture commodities, enhance processing and supply chain development, and foster market access through innovative financial solutions.

CONTACT: Reinhard Lotz , Marketing Director, African Agri Council NPC at [email protected]