Mark Of A True Professional
Jonathan ?? Pritchard
Does your company exhibit at 2+ trade shows a year? What if there's a way to get 2-5x more business from your booth? Would that be worth a conversation?
After fewer than 24 hours at home I’m back on the road. This time I’m heading to Orlando (yes, was in Miami, flew to NC for less than a day, and then flew down to Orlando. It’s what happens when I like my family) to perform at the same school for the 6th or 7th time over the past 15 years?
I’ve lost track, quite honestly.
This might be the client who has hired me the most out of the dozens that have brought me back more than once, and it’s a point of personal pride that we keep working together over and over.
It reminds me of something one of my best friends (hi CJ!) told me years ago:
Anyone can get hired anywhere once. It’s getting booked again that’s the mark of a true professional.
Ain’t that the truth!
If you’re out for the immediate win “at any cost” well, then, I’m here to tell you that it will cost you everything.
Because your clients will talk with their friends (who are perfect clients for you) about the way you over promised, under-delivered, and showed up late to boot.
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It’s not enough to play the game the right way today. You have to play so that people will want to play with you the next time, too.
If you’re not getting repeat business from current clients, then there’s something wrong somewhere in your process. You could fix it with a couple tweaks, I’m sure. But, if it were really that simple, you probably would have solved it by now.
If you’d like an outside perspective, then I’d love to help you stop having to find new business just to keep the lights on. Shoot me a note; I’ll be waiting.
Best thoughts, ~Jonathan "Into the breach once more" Pritchard
?? Jonathan Pritchard is a mentalist-turned-consultant & the founder of ZAVANT enterprises, Academy of Applied Mentalism, & ROI Trade Shows.
Each project helps clients have more successful businesses through the power of better communication skills. He’s also the author of several books focused on the power of applied psychology, memory, and motivation.