Marinate, Activate, Praise

Marinate:

There are no secrets that Google’s Privacy Sandbox is flawed. Lots of concerns have been shared in the industry. That said, Make no mistake that it is a buyer and seller issue.?

In case you are a buyer, looking to figure that out:

A Simplified Breakdown of Privacy Sandbox Concerns by Vidazoo ?

After months of testing, Google faces growing pressure to revamp the Privacy Sandbox by Seb Joseph in Digiday ?

Activate:

When was the last time you pulled a data provider report?

In the midst of Google’s latest news about postponing more and more, have you taken the time to do an internal review? How confident are you that the data partners you are working with and have been working with are still (or have ever really) working??

Optimizing is the exercise of making changes to your tactic and strategy based on your top 3 KPI(s) while taking into account industry trends, customers’ needs, and more.?It is an important exercise to do at the tactic/adgroup level and to do often.

I’ve created a guide to help you get it done:

It is a step by step from preparation to analysis. and even recorded a live masterclass on it.?

Request the video training here and the guide will be emailed to you as well:

Via this fancy shmancy google form ?

Praise/Shoutout

Cannes was phenomenal and considering everything that was going on, I made it a point to visit and was invited to come by the following. Shoutout to y’all for offering guidance and exquisite networking opportunities for me and my team.?

The Women in Programmatic Network for the networking events and the dope women!

Index Exchange for providing a sweet spot to cool off and take meetings

Albert Thompson and team and just for the energy

Brand Innovators for the conversations and goodies

FreeWheel and for the amazing goodies!

微软 and the panel on AI - more on this soon

Cognitiv and the Happy Hour connections

The Digital Voice? and the phenomenal team

and so much more coming!

ICYMI

148. A Buyer's Introduction to Made For Arbitrage (MFA) Sites 149. A Buyer’s Guide To addressing the impact of MFA sites on their programmatic campaigns

S18. Editores al Frente: Estrategias Innovadoras en la Era de la Privacidad Digital ?

New Reach and Frequency? starting next week!

We are looking for 9 more ninjas to join and this cohort will focus on optimization and intro to retail + pharma + political industry. It is perfect for anyone looking to get started in programmatic OR level up, especially if you have 0-4 years of experience.

Sign up this week (we have many ways for you to make this investment including via Affirm, AfterPay, or Klarna)

Merci bien,

Hélène.