Q: What do you think is the single most important thing that marina owners/operators need to do to pave the way for a smarter marina? And how can they keep costs down in the adoption of smart technology?
Marina Master: With over three decades of global experience supporting marina management worldwide, we recognize the transformative impact of smart technology on the future of marina operations and management. The single most crucial step for marina owners/operators in embracing a smarter approach is to automate and digitize marina processes extensively. This entails deploying automated and adaptive services and facilities that can be remotely accessed and managed via digital platforms, accessible from any device. This shift allows marina staff to redirect their focus towards meaningful client communication, nurturing empowered marina-client relationships, fostering an environment of superior customer service. Additionally, our myMarina Mobile App enhances smart customer service by providing marina clients with convenient access to services and information, ensuring a seamless experience. A Smart Marina necessitates intelligent technology, well-trained staff and adept customer service, all while upholding safety and data privacy. As an all-in-one support solution, we don't merely provide software; we evolve alongside smart marinas, offering flexibility, ongoing consultation, and reliable ongoing support to adapt to the dynamic needs and trends of the marina industry. Smart staff within a smart marina must possess a robust understanding of smart technology, excellent communication skills, strong problem-solving abilities, and a willingness to learn and adapt. Our collaborations with CMM Marina Managers across the globe have proven highly beneficial, fostering knowledge exchange and the implementation of innovative ideas from different regions. Smart technology not only reduces costs but also promotes sustainability and eco-friendliness. Manual services are now automated and paperless, consuming fewer resources and requiring less staff. As Darrell Barnett, CMM, Marina Manager, Soldiers Point Marina, Australia, attests, "The software not only improves day-to-day operations but also saves me thousands of dollars annually in operational costs."
