Marilyn's Marketing Moment

I will never stop providing the best content related to marketing in a magazine. It is my commitment and that of the entire Marilyn’s Marketing Moment Magazine team to always provide the latest and most substantive content on the local marketing trends because we believe our readers deserve the best.

Two forecasts for 2024 have come to fruition when it comes to Brands wishing to increase their influence. One is creating Generational Harmony:

I recently completed a poll to let me know what generations relate to my marketing pieces. In order of popularity; Gen X, Millennials, Boomers and then Gen Z.

All generations can say something negative about the other. In order for Brands to bring about Generational Harmony, the need to stop underestimating, overlooking or oversimplifying must be replaced with the need to recognize the diversity and purchasing power of each generation.

I ask you to take a look at the following brand names and see which generation relates the most to their product:

Harley-Davidson, Apple, Tesla and finally, Instagram

One stands out as relatable to all generations, in my humble opinion. Let me know what you think in the comment section.

The other forecast is Brand Collaboration:

We've all heard the term frenemies. As the world becomes even more competitive why not call your competitor, or a friendly brand to increase your influence?

What do Honda & Nissan, Heinz & Absolut, Meta & Ray Ban, Burt's Bees & Hidden Valley Ranch have in common? That's right - collaboration!

Honda & Nissan - developing EV's. Heinz & Absolut - Vodka Pasta Sauce. Meta & Ray Ban - Smart Glasses. Burt's Bees & Hidden Valley Ranch - Ranch Dippers Lip Balm.

When it comes to Purpose Driven Marketing do you know what your truth north is? Do your values align with your community? Does it have a positive social or environmental impact? Hear are 2 examples:

IKEA is reducing prices to Canadian consumers, in these tough economic times, to be in line with their value of offering lower prices.

LinkedIn's true north is Knowledge. Daniel Roth, Editor in Chief, VP of Linkedin, was recently interviewed by Jason Fiefer, Editor in Chief of Entrepreneur and stated that LinkedIn is 'trying to connect the world's professionals to economic opportunities" by focusing on their true north - Knowledge.

I have that interview that speaks of all changes moving forward. I found it quite knowledgeable. Want to listen? Please DM me and I'll send it to you. It's an hour long.

There are so many other aspects to marketing your brand that need to be addressed. Marilyn’s Marketing Moment will continue to cover these aspects and current trends as we move forward. It’s hard work and costs not only $ but time. It’s time and money that is well spent when the marketing plan and strategies are sound. That’s where I come in. That’s the value I bring to the table.

Plans, strategies, copy writing, social media marketing, structured ECommerce and email marketing. Oh, and video ideas. I’m here to help so please contact me, follow me and ring my bell on LinkedIn, subscribe to my videos on my Youtube Channel (Marilyn’s Marketing Minute and What’s Hot What’s Not), follow me on Instagram and/or TikTok, or visit my website www.marilynpalmer.com Thank you!