MARILYN'S MARKETING MOMENT

I'm going to start by saying that I'm not an AI researcher, nor do I espouse to knowing all there is to know about AI. AI is rapidly changing and evolving. I do however, read about the advancements, I need to be in the know, and use AI for myself and my clients regularly.

Within the marketing industry lies the use of a large number of AI generating tools and they lie at our fingertips. As a creator, keeping my clients advised on the good and bad of AI is critical for their brands' success and to maintain their brands' integrity.

• Google researchers have developed a new AI system. No, it's not available to use just yet. It's lifelike videos of people speaking, gesturing and moving from a single still photo. Google is still working on the system.
• HeyGen has captured the essence of a 'talking head' or an Avatar speaking directly to you.
• Meta has announced that the company will be moving forward with AI bots that have complete profiles that post, comment and engage with people on Facebook & Instagram.
• TikTok's parent company ByteDance has seen increased use of AI-generated characters used in promoting products 24/7

There's more options for AI generated images and text available and there will be more advancements coming - again at a rapid pace.

Here's more!

Social Media giants are now looking at their algorithms and making sure they are more focused on engagement. They are showing you more content that's similar to what you're already engaging with. Because of this, people don't follow profiles at the same rates a they previously did.

Meta and their introduction of bots means that you may gain more followers a day. Those bots can now engage with you. They can ask you questions, offer encouragement, etc. Do you feel happy about more followers, even though they're bots? Will that give you the high you desire?

Does anyone remember LinkedIn getting rid of so many bots in 2024? LinkedIn has its own use of AI generated options. Will they bring back the bots?

As brands fight for being top-of-mind in a competitive - extremely competitive - market what impact is this all going to have? Here's something to ponder - if 70% of your followers are bots they won't have much meaning for your brand or the promotion of your brand.

The use of AI can be incredibly positive whether it be for scientific applications, professional studies or using it for your personal or business growth. There is always going to be a downside though - fake profiles and fake information.

As AI generated images and text get better and more realistic, make sure your business or brand stays in the trusted-source category. Ensuring your content stays on target with your core values has never been more important.

I'm here to help you! Empowering your brand to thrive—blending cutting-edge digital trends with proven traditional strategies to outshine the competition is what I'm all about. Oh, and also making sure your brand is the trusted-go-to source.

Marketing is changing rapidly as is the role of the marketer. With the advance of technology, privacy laws and a new approach in advertising to people, your brand deserves to be on top of the trends.

It’s hard work and costs not only $ but time. It’s time and money that is well spent when the marketing plan and strategies are sound. That’s where Marilyn Palmer Marketing comes in. That’s the value I bring to the table.

Plans, strategies, copy writing, social media marketing, structured ECommerce and email marketing, AI. Oh, and video ideas.

Contact me through my website marilynpalmer.com or infomarilynpalmer.com

Follow me and ring my bell on LinkedIn, subscribe to my videos on my Youtube Channel (Marilyn’s Marketing Minute and What’s Hot What’s Not), follow me on Instagram and/or TikTok. Thank you!

Marilyn’s Marketing Moment will continue to cover all marketing aspects and current trends as we move forward.