Mariah’s Monthly Insights: November 2023
Mariah Olson
Enterprise Sales | SAAS | Acquisition Sales | Direct Marketing | Customer Engagement | EZ2BAVG
Welcome to November’s Monthly Insights Newsletter, where you'll find my take on the latest marketing trends, my favorite posts, and some fun and inspiring extras.
Last Month’s Top Posts:
Three years ago, McKinsey & Company predicted that ‘hyper-personalization in customer care’ would be an essential goal for 2025, especially for call centers and e-commerce brands with repetitive customer requests.?
Hallmark Business Connections #Connect platform gives every CSR easy access to personalized service. They can upload a list of contacts and send handwritten, name-addressed cards after any inquiry. Our clients report a 25% boost to customer satisfaction.?
If you’re interested in a walk-through of the platform or more information about pricing and process, send me a message!
Client-reported results show that 94% of employees who send #Hallmark cards to customers experience a feeling of personal accomplishment.?
Our Connect platform empowers your employees to build more and better connections. Leverage your CRM, shop our curated product catalog, send personalized notes in your real handwriting, and track the impact with Connect. ??
Deloitte’s 2024 Global Insurance Outlook Report predicts ‘a shift to a more customer-centric business model,’ which will require ‘advanced technology adoption’ to stay competitive.?
With Hallmark Business Connections #Connect, individual agents have a tech-first strategy for customer connection. Each agent can upload their CRM, select cards for key moments in a client’s journey, and automatically send a hand-written, personalized Hallmark card to their address.?
The full Gartner report is available here (a great read).
领英推荐
Rising home repair costs and an uptick in natural disasters are putting upward pressure on insurance rates, and agents need to support their customers even more.?
Hallmark’s #Connectplatform is the most cost-effective, time-efficient, and thoughtful way to communicate with your clients directly. Reach out to me if you’re interested in a walkthrough of the platform.?
Salesforce just ran a survey on ‘Trends in Personalization.’ They found that 94% of marketers understand that their customers expect a personalized experience, but only 26% are confident in their personalization strategy. #Connect simplifies personalization—our clients save an average of 8 hours monthly! Check out a detailed overview of the Salesforce survey: https://lnkd.in/g5bgZm6A
Financial advisors are juggling large client rosters, all of whom are at different stages and have different needs. One client just signed on, another bought a house, and a third is approaching their fifth year with the company.?
#Connect integrates with any client relationship management software you’re using, triggering a Hallmark card to be sent for any pivotal life or business moment. Thoughtful customer care without the headache!?
#FinancialServices #ClientRelationships #CustomerEngagement #CRM #Salesforce #Personalization #DirectMailMarketing #CustomerRetention #MarketingAutomation #HallmarkBusiness
Tips From Hallmark Business Connections:
Hallmark Business Connections offers a web-based program called Care, designed for call centers to enhance customer interactions. This program allows customer service representatives (CSRs) to send personalized greeting cards to customers, fostering meaningful connections after calls. The Care catalog includes cards for various occasions, enabling empathy and support for any situation.?
With Care, CSRs can turn challenging interactions into expressions of care and connection. Explore Care for improved employee engagement, client retention, and business experiences.
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