Mariah’s Monthly Insights: April 2024
Mariah Olson
Enterprise Sales | Acquisition Sales | Direct Marketing | Customer Engagement | EZ2BAVG
Welcome to April's monthly insights newsletter, where you'll find my take on the latest customer retention strategies, favorite posts, and some fun and inspiring extras.
Last Month’s Top Posts:
Love this article by Kim Totty, Hallmark Business Connections Marketing Director, on (among other things) how companies can nourish their relationship capital with their customers.
“Not every marketing or sales outreach needs to have a call to action. Some outreach can be just a way to check in or show gratitude, such as with a heartfelt card on the customer’s first order anniversary. There’s no pressure, just a kind gesture.”
Kim mentions 5 best practices:
?? Prioritizing the customer’s experience
?? Reviving listless client relationships
?? Moving toward knock-their-socks-off services
?? Enhancing your lifecycle marketing
?? Taking advantage of new opportunities
The full article is available here:
The difference between customer service and customer delight is everything!
领英推荐
Between the colorful envelope with the universally recognized gold seal, and the personal, hand-written note inside, there’s something delightful about receiving Hallmark Cards in your stack of mail.
#Connect makes it easy and cost-effective to help your team go above and beyond for your clients.
Customers who like their sales reps are 12x more likely to purchase. But arguably more importantly, 94% of employees say sending Hallmark cards to customers gives them a feeling of personal accomplishment.
Empower your agents to reach out to customers in meaningful ways, celebrating life events or offering sympathies through challenging times. It’s a meaningful part of the employee’s and the customer’s experience.
In an era where customer expectations are rapidly evolving, businesses face the imperative to adapt or risk obsolescence. Customers now demand high-quality, fast, and personalized services, prompting companies to invest heavily in enhancing their customer experience. Failure to meet these expectations can lead to a loss of competitive edge, customer loyalty, and a tarnished brand image.?
Emphasizing the importance of personalized customer interactions, the article highlights how Hallmark's Connect and Care platforms offer innovative solutions for businesses to personalize their customer engagement through tailored greeting cards and messages, leveraging real-time data and omnichannel strategies to meet and exceed customer expectations, thereby ensuring customer satisfaction and loyalty in a highly competitive marketplace.
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