March's Content Playlist

March's Content Playlist

It’s that time of the month again! Welcome to the March Content Playlist.?

As we transition into the warmer months let’s take a moment to appreciate the content that got us through the last month of Winter.?

March's playlist features a collection of thought-provoking blogs, insightful podcasts, and engaging videos that explore the latest trends and best practices in B2B marketing.

Let’s explore this month’s top-performing content:

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The B2B Marketing & Sales Orchestration Playbook?

Have you always wanted to learn how to scale ABM campaigns but didn’t know how to get started? Now you can with the help of our B2B Marketing & Sales Orchestration ebook.?

In the ebook you’ll learn:?

  • How marketing and sales teams can sell more effectively.
  • How to quickly set up Audiences and Automation using Orchestration.
  • Plus, all our best practices and 20 pre-built orchestration plays.

What are you waiting for? Download the ebook on DB Central and start your orchestration journey today.

How To Avert a Sales Uprising: Why Sellers Love Demandbase

We can’t help but to humble brag that sellers love Demandbase! Don’t just take our word for it, take a look at some of the reasons why our customers rally behind Demandbase One:?

  • Fivetran was able to boost their daily opportunity creation and reduces AE ramp time
  • Navisite’s sales team was able to enjoy exceptional adoption rates and saved approximately $50,000 on generating account plans
  • Alation was able to generate a 73% uplift in opportunities from the previous year

Learn more about why our customers can’t get enough of our sales intelligence solutions in the blog on DB Central.?

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Getting Started With ABM: Tips on Planning and Execution

Looking to get started with Account-Based Marketing? Look no further than the Sunny Side Up Podcast.

KPMG’s Head of Industry, Field, and Account-Based Marketing, Heather Adkins, joined this episode to share her expertise on planning and executing a successful ABM strategy.?

She stresses the importance of not overthinking things and taking baby steps toward your goals. A perfect strategy won’t develop overnight, so it’s essential to give your team grace as they start this new journey.?

“You don’t need to have the perfect tech stack or personalization capabilities on day one. Just start somewhere, show results, and then scale from there.”

Listen to the episode on DB Central to hear more of her insights.

The Journey of Transforming a Brand

Transforming a brand is no easy feat, but it's necessary to stay relevant in today's ever-evolving marketplace.

In this must-listen episode of the Sunny Side Up Podcast, Insight’s Director of Marketing,? Andrea Winkle, shares how she’s been able to help Insight transform its brand identity from a reseller to a bold solutions integrator.?

With 16 years of experience under her belt, she provides valuable insights on how to successfully navigate the transformation process.?

Don't miss out on this inspiring conversation, tune in on DB Central.

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A 3-Pronged Approach for B2B DSPs

Familiarize yourself with our three-pronged approach for B2B DSP with our General Manager of Advertising, Gareth Noonan.?

With this approach, you’ll be able to target the right accounts, personalize your advertising message, and optimize your campaign performance with data!?

Watch now on DBTV to learn more about applying this strategy.?

What’s in a Brand? The Principles of Gong’s Brand (ft. Udi Ledergor)

Building a strong brand is crucial for any business to succeed!

It starts with being able to identify your purpose, values, and audience, and then being able to create a consistent identity across all channels. Take it from Gong’s Chief Evangelist, .?

He joined CMO Jon Miller for a conversation about the principles of Gong’s brand and how they’ve been able to establish trust and loyalty with their customers. To learn more about their brand strategy watch the video on DBTV.?

Our DB Fam Highlight of the Month:?

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This week we celebrated some big Q1 wins with some of our top customers! Featuring:

  • DocuSign
  • IBM
  • Unisys
  • Accela
  • LightEdge Solutions
  • Vaimo
  • PlainID - The Authorization Company

They've truly made incredible strides on their GTM journeys and we could not be more proud of them! Join us in celebrating them and check out their success stories in our press release!

That’s A Wrap!

Thank you for joining us for this month’s Content Playlist! We hope you enjoyed our selection of this month’s top-performing content.?

As you continue to refine your marketing and sales strategies, we encourage you to stay connected with us and keep up with our latest content on DB Central.??

Have a great weekend everyone! We’ll see you next week.

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