Marching On
Franchise News
Social Geek: Marketing & Innovation Update
This is the Marketing and Innovation Update for March 2025 featuring these Innovators:
Anna Kittleson , VP of Marketing at The International Franchise Association , gives us the inside look at the recent rebranding and reimaging of the IFA.
We also discuss the changes to The IFA Marketing and Innovation Committee and how we are using storytelling to protect, promote, and enhance franchising.
Alex Smereczniak ?? , Founder of Franzy , discusses an innovative new way to share franchise opportunities with potential business owners. He gives his take on the current landscape and the risk of not looking for new opportunities.
Martin Joksimovic , President of MFV Expositions , stops by with an update on the latest franchise shows including the newest event, Franchise Expo Charlotte. Martin discusses why the Carolinas are such a prime place for new franchise opportunities.
Why Thunderly?
Thunderly Marketing’s Camille Gilvar explains why the agency rebranded in March and why the identity needed to feel bold, strategic, and impossible to ignore.
Franchise Freaks Live at IFA
It’s The Franchise Freaks Podcast with your host Jack Monson and today’s guests, Brad Stevenson , Brian Woods, CFE , and Brian Wieters of Neighborly? .
We’re chatting live at IFA 2025 about the future of Franchise Development and small business ownership.
Franchise Freaks Live at IFA?
Rocco Fiorentino,MSM,CFE is the CEO of Benetrends Financial , member of the International Franchise Association Board of Directors, and a leading voice in Franchising and Entrepreneurship.
Podcast host Jack Monson caught up with Rocco at this year’s IFA Convention to get his perspective on the current vibe and future outlook for Franchising. Rocco discusses a bright, bold future with the next generation of leaders in Franchising.
IFA’s Franchise Voice
We’re continuing our series of conversations with leaders at this year’s IFA Annual Convention. Today you’ll hear about the IFA’s Ascension Initiative with Omar Simmons , Raynya Simmons , David Smith , and Clarence Howell .?
The Franchise Ascension Initiative provides knowledge, network, and navigation for business owners. The program matches talented individuals with brands and presents Franchising as a powerful – and welcoming – escalator of wealth.
How to Have Tough Conversations?
Scott Greenberg shares his thoughts on effective management practices originally with Nation’s Restaurant News.?
Franchise Hot Seat
Dr. John P. Hayes, CFE and Mark Schnurman, CFC , author of 'The Perfect Franchise,' discuss the intricacies of franchising in this podcast. They explore the typical paths people take into franchising, including Mark's personal journey to becoming a franchise consultant.
They also tackle the complexities of owning multiple units, the growth and support capabilities of franchisors, and the differences between franchise brokers and consultants.