Marching Ahead!
From Left to Right: Daphne, Thejas, Tomá?, Javier, Cayetano, Xabier, Raphael and Ricardo

Marching Ahead!

Farewell, February (and Cupid's whimsical antics)! Now, let's channel that fresh energy and dive headfirst into creating and testing new ideas.


??? Exciting Sessions:

Improve your Conversions by Finding Message-Market Fit

Got product-market fit? Now, let's nail the message! Join Daphne Tideman as she helps you crack it. No fancy copywriting skills are required to attend this one :)


Crafting High-Converting eCommerce Landing Pages

Ever wondered which types of landing pages work best? Raphael Paulin-Daigle , CEO, SplitBase will share five types you should definitely test out. Plus, he'll show you how to match your landing pages perfectly with your customer's buying journey and ad campaigns for maximum impact


Unifying A/B Tests with Feature Management for Continuous Development?

In this product showcase webinar, Thejas Sridhar will show you how integrating A/B testing with feature management boosts your ability to iterate and launch better experiences quickly without going through multiple code review cycles.


Life Between Variants

Livesport sees a staggering 100 million platform visits. Interested in the strategies behind this operation? Join Tomá? Voves , Product Growth Engineer at Liversport, as he shares insights from leading optimization efforts.


???? Spanish Language Webinar

Tackling Experimentation Challenges in Startups, Scaleups & Corporates?

In this Spanish-language webinar, Javier Lipúzcoa , Cayetano Ivá?ez Ladrero and Xabier Mari?elarena from Product Hackers will share proven strategies for tackling all those tricky challenges that pop up during experimentation!


How to Navigate Cookie Regulations?

In our second Spanish-language webinar, Ricardo Tayar López , Founder & CEO, Flat 101 , will walk you through evolving cookie regulations in the European markets and share ways to design experiments that stay compliant and conversion-friendly.?


?? New Initiatives

Women in CRO Podcast

On the occasion of International Women's Day, we're delighted to introduce our special series, 'Women in CRO' presented by VWO Podcast. This new series highlights extraordinary women leaders, celebrating their achievements and resilient spirit. Get ready for inspiring stories, learn from their journeys, and gain insights from their invaluable work experiences


?? Fresh off the press

Listening to the Clicks

As a business leader, understanding your customers is crucial. Overlooking their input could harm your business. Dive into this ebook to uncover qualitative research methods that turn conversations into valuable insights.


?? Events

Conversionboost 2024

Join us on March 19th at Conversionboost Conference Copenhagen. Attend a free workshop organized by Jan Marks, Director of Sales at VWO, and Ole Gregersen, Founder of Conversionboost.


ConvEx 2024 by VWO

A free virtual summit by VWO for experimentation and growth teams, offering valuable insights and inspiration from the success stories of brands that embrace experimentation. Early bird registrations are open now!


?? Most popular from last month

Integrating Behavioral Science with Experimentation

Nima Yassini , Founder,?White Maven, dives into behavioral traits shaping conversions, backed by psychology-based graphs, which can certainly help your next experiment.


??Success story of the month: Serpent Forge

  • Experiment goals - Improve the number of clicks on the add-to-cart button.
  • Hypothesis - Placing all available payment methods beside the 'add-to-cart' button will reduce confusion and enhance user clarity.
  • Control - The PayPal badge was placed directly above the add-to-cart button.
  • Variation - Multiple payment options badges in the same position.
  • Impact - 82% increase in add-to-cart clicks.

Read the full story here!


?? From the community:

Should you Test Everything?

Author: Jon MacDonald

Jon presents a different perspective on adopting gradual advancement by means of fast validation and prototyping. What are your thoughts on this approach??


If you wish to explore the VWO Platform, drop a note here!

Tell us how we did using this feedback link. Happy reading :)



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