March Newsletter
Welcome to our monthly newsletter, where you can keep updated with the latest news, gain valuable insights, and sign up for our upcoming webinars.
Digital Strategies to Dominate Global Markets
Upon entering a new international market, building brand awareness through a localised digital marketing strategy is paramount to connecting with customers linguistically and culturally and, ultimately, achieving sustained success.
Watch our on-demand webinar, where we illustrate how you can optimise your digital efforts and maximise the opportunities from 'going global'.
GA4 Summit - Getting the most out of Google Analytics 4 in a post-cookie world
On Wednesday, the 20th of March, we're hosting an in-person event in partnership with Google at Havas Village, London. The event will address how you can get the most out of GA4 following the deprecation of cookies. We'll delve into four key themes:?COLLECT,?INJECT,?MODEL, and?ACTIVATE, to help you anticipate and overcome the challenges of a cookieless landscape.
Search Laboratory achieves the Google Marketing Platform Creative Certification
We're excited to announce that we have received the Google Creative Certification, a qualification awarded to agencies that demonstrate their ability to use the Google Marketing Platform to create high-quality creative ads.
Find out how we did it here.
International Women's Day Podcast Special
领英推荐
In this special episode of our podcast to mark International Women’s Day, our Head of International, Nicola Winters, leads a discussion alongside the Acting Head of Digital PR, Zoe Schofield, and Paid Social and Programmatic Account Manager, Marie Cadoret.
Together the panel shares insights into the challenges they’ve faced as women during their careers and how they’ve overcome them to achieve success. The trio also discusses what can be done to help tackle issues around gender equality, including some clear signs of progress. Listen to the podcast.
The Digital Maturity Solution to Evolving Your Marketing Strategy
Digital maturity is becoming increasingly important as we adapt to the ever-evolving,?cookieless age. In our blog and recent Digital Superchat , Digital Strategist, Neil Rodley, discusses digital strategy focusing on business growth through digital maturity. Read the blog?to learn more.
How does Gen Z want the marketing industry to change?
Sophie Birks shares some eye-opening insights in a panel with The Drum discussing what Gen Z marketers desire from the digital agency world.
In the panel, they discuss various topics around the best routes into the marketing industry. Is a degree really needed to break into a marketing career in 2024? How to become an influencer and the stigmas around this career path. Plus, working from home; do Gen Z enjoy remote work or prefer the office?
Discover more about the future of marketing through the eyes of Gen Z.
Read The Drum's latest article now.