March Newsletter Roundup
Brandmovers
Connecting brands to their customers with customizable loyalty programs, incentive platforms, and digital promotions.
Springtime is officially here! (At least in the Northern Hemisphere.)
It's the season for new growth and new opportunities, and our latest articles and guides explore ways to take advantage of both.
Like spring cleaning, this month's roundup features content to help you organize, revitalize, and optimize your customer loyalty marketing efforts, and empower your business to grow even further in the year ahead.
Read on and enjoy!
A/B Testing for Loyalty Programs: How a Pilot Program Can Unlock Success
We often get a number of questions from companies who are exploring launching their own loyalty program: how should the program be structured? What should the payout ratio be? What kind of rewards or incentives work best? What behaviors should we encourage or reward?
One of the ways to find the answers is by using a pilot loyalty program to test different variations like payout ratios or incentives on a small scale before a full roll-out. This approach lets you determine the most effective program format that works best and resonates highest among your customers. After all, A/B testing is already used for all kinds of business purposes -- why not loyalty programs?
Elevating Engagement: How to Create More Personalized Member Experiences In Loyalty Programs
For loyalty programs, the ability to create a member experience that feels tailor-made can be the difference between a customer passively subscribing to an initiative and a customer growing into a loyal brand advocate. But how do you infuse that personalized touch into different loyalty program interactions, especially when dealing with a broad clientele base?
In this blog we explore how to transform your loyalty program from a mere points-for-purchase rewards program into an engagement hub that builds personal connections between customers and your brand.
Tips for Effectively Marketing and Promoting A B2B Loyalty and Incentive Program
One of the most common reasons loyalty programs fail to succeed is because businesses fail to promote or advertise the program effectively either during or after program launch. B2B loyalty or incentive programs especially often struggle to gain traction because customers aren’t aware that the program exists or understand how the program is beneficial and relevant to their lifestyle.
Learn how to boost your B2B loyalty or incentive program performance by strategically marketing and promoting your program's value, benefits, and relevance to customers.
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How to Test and Refine Promotional Offers or Bonuses In Your Loyalty Program
Promotional offers and bonuses are a crucial part of loyalty program strategy. They can help increase participation and motivate customers to take certain actions or behaviors, such as completing tasks or buying more. The ability to evaluate and produce highly effective promotional offers or bonuses directly impacts customer engagement, brand loyalty, and, ultimately, the bottom line.
In this article we'll explore different ideas for how to test promotional offers or bonuses within a loyalty program, and how to use test data to create more effective offers.
Explore our latest ebooks and guides
Winning Hearts: How to Create A Customer Engagement Strategy For Your Loyalty Program
Utilize a loyalty program engagement strategy that motivates customers, drives valuable actions and behaviors, and keeps them coming back for more.
Why Your Loyalty Program Is Failing (And How to Fix It)
Is your loyalty program struggling to meet its key-performance indicators? Here's a guide to identifying and fixing common loyalty program issues that may be holding you back.?