March = The Month of Marketing Stunts

Here’s everything you missed!

We kicked things off by partnering with H&R Block and Ogilvy to hand out ‘W-2 Brew' in cups specially designed with a QR code that brought people to book an appointment with H&R Block tax pros! From the promise of free coffee to the H&R Block mascot, this marketing stunt was the perfect way to wish New Yorkers a #HappyTaxSeason.

Next we teamed up with Serino Coyne to promote the Musical Comedy “Shucked” with a branded truck that offered city slickers free Pipcorn Heirloom Snacks plus a chance to win free tickets to the show! Over two days in Union Square, Bryant Park, and The?Nederlander Theater, our Shucked x Pipcorn truck had over 3,000 visitors ready to #GetShucked.

Then we headed down south to?#SXSW, where we unleashed our inner unicorn with?HubSpot?by introducing their technology to industry leaders and startups with 2,000 servings of free mac ‘n cheese and custom prizes from a Unicorn Fuel branded food truck all over Austin.

Our team finished the month strong by celebrating Augustinus Bader’s 5-year anniversary and their new spa opening at The Webster. Our Bader-blue mobile pop-up offered 1,500 guests complimentary sample kits containing The Essence, The Eye Cream, The Cream, and The Rich Cream, as well as blue smoothies prepared with AB's 'The Skin' supplement! While the first 20 people were surprised with receiving full-size products, all attendees were excited by a chance to win a free facial at the Webster. Check out the BTS up on instagram!

Thank you to all of our amazing partners-- we are so excited to show you what April has in store!