March Madness: What's going on in Influencer Marketing?
Jennifer Quigley-Jones
CEO of Digital Voices | Influencer Marketing | TEDx Speaker
Spring has sprung at last and sunny evenings are just around the corner. The countdown to summer has officially begun!
March was another month of growth at Digital Voices, as we have two new members of the team. Laure is a Creative Strategist based in France and Cristina is an intern working on the Campaign Production team.?
As the team grows across the globe, the number of languages spoken in the team grows too! Digital Voices can speak 16 languages, which makes working with clients and creators across the world a breeze. If you have an international brief, get in touch!
We do still have a range of vacancies open. If you’d like to join the agency, please apply here - or forward onto a friend who you think would be perfect.
Celebrating International Women's Day!
We’re proud to be a female-led business, and as the agency has grown we now have over 80% female employees. Although this is a great internal achievement, there is still work to do in the industry. This year’s IWD theme is #BreakTheBias, as women continue to face bias and gender stereotypes on a daily basis.
It’s important to recognise the incredible achievements women have made personally and professionally, and the influential women who are continuing to raise awareness about women’s equality.
To mark International Women's Day earlier this week, we’re celebrating 6 females from across the team. Get to know them here.
Industry Insights
1. TikTok launches 10 minute videos and Music Distribution Platform "SoundOn"
Creators now have the ability to make longer form videos on TikTok which is a huge development for the platform. TikTok has grown in popularity due to their bite-size short videos, with now one billion active monthly users. However, TikTok understands monetization works better with long form videos, and is eager to keep viewers on the app for longer periods of time.
TikTok are also making bold moves in music, with the launch of their new platform SoundOn. Artists can upload their music to the platform, which uploads it to TikTok and a plethora of other streaming platforms, including Spotify, Apple Music and Deezer. This distribution is provided free of charge and all transaction fees are being waived by the platform. TikTok says SoundOn will pay 100% of royalties to music creators for an unlimited time on ByteDance-owned platforms. For global streaming services, the payout is also 100% in the artist’s first year, but will drop to 90% in year two and beyond. The artists can also retain all rights and royalties to the music.
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2. YouTube Expands Alerts on Potentially Offensive Comments
YouTube launched new comment warnings on desktop, giving users a chance to review a potentially offensive comment before posting. This will help protect creators from comments that may be offensive, and helps to create a respectful and engaged community online.
Social Media Today https://www.socialmediatoday.com/news/youtube-expands-alerts-on-potentially-offensive-comments-updates-creator-p/619701/ ?
Get on top of it
Understanding Web3 and beyond?
It feels like you can’t go a day without reading about Web3, NFTs and Crypto and the future of the internet... So we've added an Influencer Marketing perspective! There is a lot of information about what’s next - but what brands really need to know is, how can I get involved and use these for marketing?
To make things simple, we’ve compiled 3 ways that brands can use Web3. Read the full report by downloading here. Let us know what you think!
Campaign of the month
Digital Voices X Meta? ?
Our Campaign of the Month is Meta (Facebook) which we ran with a partner agency. The aim of the campaign was to show Meta’s support for small businesses, by demonstrating how personalised ads help great business ideas and products get discovered. The goal was to maximise reach amongst small business communities, so we partnered 8 with recognisable creators who spoke to an audience of small business owners. The creators used Instagram Stories to inspire SMB’s to enter a competition for a chance to gain massive exposure. The #DeserveToBeFound campaign had global impact, with 3.6m organic reach and a 4.32% engagement rate, successfully demonstrating how personalised ads level out the playing field for small businesses.
Creator Spotlight
TomSka?
This month we are celebrating the wonderful YouTube creator TomSka. Tom has been working closely with Digital Voices and Surfshark for a while, and with every video he creates, he always goes above and beyond. His creativity and wit create ads viewers would never want to skip, and Surfshark is fantastic at approving every concept, no matter how wild they may be. Check out the latest video. It’s not to be missed!
Thank you. Get in touch if you have any questions or are looking for Influencer Marketing support at [email protected]