March to Inspire - Why Invest in Successful Brand Marketing?

The Ultimate Guide to Microsoft Inspire

With Microsoft Inspire only a few days away, I’m bringing back this fantastic episode to help you better understand from a Microsoft Partner’s Chief Brand Officer. If you wish to hear from this amazing leader, please join us on July 20th for his panel session, where he will teach us about effective brand marketing with Microsoft and the Ecosystem.

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About this Episode

Technology organizations often struggle to invest in successful brand marketing. They could be more crisp on their value and brand and deliver it effectively. I’ve invited one of the best in the business to help by showing us how it is done right. My guest for this podcast episode is Dux Raymond Sy, the Chief Brand Officer at AvePoint. In this episode, Dux and I discuss why technology organizations struggle to invest in successful brand marketing and the steps that technology organizations can take to drive an effective brand story.

I was delighted to welcome Dux back to the podcast, he is a dear friend and now a three-time guest on Ultimate Guide to Partnering. Quite a bit has happened since we last spoke, AvePoint became a public company and launched its own Partner Strategy with Jason Beal, who was a guest earlier this year. See link below.

This episode is exclusively for technology organizations looking to drive greater results through effective brand, marketing, and brand storytelling.

It was great to have Dux come to visit this platform again. I hope you enjoy this discussion as much as I enjoyed welcoming back Dux Raymond Sy as a guest on?Ultimate Guide to Partnering?.

Why Ultimate Partner?

Over six years ago, I embarked on a mission to empower partners struggling to navigate the complex world of tech giants like Microsoft, Google, and AWS. Today, I’m thrilled to announce the launch of Ultimate Partner, an extraordinary media, events, and advisory company dedicated to transforming your Cloud Go-To-Market (GTM) strategy and fostering Ecosystem Led Growth.

Having witnessed the industry from multiple perspectives – leading a $4.6 billion Ecosystem at Microsoft, spearheading partnerships for a billion-dollar company, and hosting 200 episodes of the Ultimate Guide to Partnering? -, I’ve gained invaluable insights and crafted a manifesto of principles to guide your success.

In an era defined by tectonic shifts, such as the global pandemic, economic headwinds, and the rise of AI, the role of hyperscalers has become increasingly critical. With investments of billions of dollars in ecosystems, technology, and customer acquisition costs, they have secured over $200 billion in customer commitments to durable cloud budgets. We stand on the precipice of a marketplace moment where simplifying and streamlining economic models associated with co-selling and ecosystem-led growth will shape the decade ahead.

Yet, as vendors and organizations demand more from us while resources diminish, we ask, “Where do we go? How do we navigate these seismic shifts? How do we thrive during this decade of the ecosystem?”

If you’re a partner, you’re likely grappling with these questions. The watering holes of the past no longer offer the guidance required to transform into a Cloud GTM and embrace Ecosystem Led Growth.