March - Insights & Updates

This month we highlight the latest developments from the satellite and telecoms sectors following major industry events.

March brought a busy month to Proactive PR, with team members supporting clients in the UK, Germany, Japan, and the USA. This included client meetings and industry exhibitions such as BAPCO, SATELLITE and the FTTH Conference. Here is a quick recap:

FTTH Conference

This year’s FTTH Conference and Exhibition was held in Berlin, hosted by FTTH Council Europe . As Europe’s leading fibre optic summit, the 2024 event was bigger than ever. With an impressive speaker line-up and more than 120 sponsors and exhibitors, the event showcased the latest developments in FTTH product and service solutions.

As in previous years, we were on-site as an official filming partner. Over an action-packed three days, the Proactive PR team created 26 pieces of engaging video content, all edited and distributed across social platforms in real-time or returned to the client for their own promotion purposes before the end of the week. Watch out for more coming on this next month!

James Page , our agency director, gave a quick recap of the event. Watch here.

Save the date for next year: 25-27 March 2025 in Amsterdam

SATELLITE

A must-attend event for the satellite sector, SATELLITE Conference & Exhibition in Washington D.C proved a success again as industry executives united to present and discuss new developments.

We supported a variety of brands that attended, presented and exhibited throughout the four-day programme. As the event approached, we spotlighted our satellite clients in our ‘In your orbit’ blog series. Split into two parts, the first highlighted how our clients support the stars of the satellite sector, through asset leasing, spectrum regulation consultancy and security measures. Read this here. The second highlighted those driving global innovation within the satcoms sector, focusing on the solutions key to an effective space industry. Read more here.

Following the event, we caught up with industry experts, Kevin French of Talk Satellite, and Elisabeth Tweedie , satcoms industry expert and writer. They shared their key takeaways, hot topics and emerging technologies from the show at the Walter E Washington Convention Center. They also offered interesting predictions for the industry's future. Read what they had to say here.

Save the date for next year: 10-13 March 2025, Washington D.C

Broadband Forum members meeting

Also this month, Broadband Forum held its hugely successful first members meeting of 2024 in Mainz, Germany. The Proactive PR team was on-site to create content for its Spring Members Meeting newsletter and the Town Hall Innovation Series on AI/ML. An awards ceremony also took place, honouring those continuing to make their mark on the telecoms industry. To read the full list of winners, click here.

Proactive PR appointed as PR partner for SSGS 2024

Key news this month included the official launch of Strategies in Satellite Ground Segment 2024, a new event hosted by?Satellite Evolution Group?in collaboration with Talk Satellite. We are delighted to have been selected to promote this. Our role initially involves media relations and video promotion, with plans to expand into social media and digital advertising as the event progresses.

SSGS will provide attendees with a comprehensive understanding of the latest satellite ground segment technology advancements. It will take place at the Park Plaza Riverbank Hotel, in London, on Wednesday, September 4 and Thursday, September 5.

Read more on the event, including comments from Richard Hooper and Jayne Brooks here.

Client highlights

• Broadband Forum's CEO Craig Thomas and its SDN/NFV Work Area Co-Director Bruno Cornaglia were interviewed by Fierce Telecom about the importance of network virtualisation and disaggregation. Read here.
• Trusted Computing Group , in collaboration with OpenSecurityTraining2 , released a new technical security training program to help individuals understand, develop, and effectively utilise the Trusted Platform Module (TPM), as seen in Security Sales & Integration Magazine. Read here.
• HUBER+SUHNER launched a new version of the Global Navigation Satellite System (GNSS) and Power-over-Fiber solution enhanced for enterprise applications that require precise time synchronisation, as seen in Intelligent Data Centres . Read here.
• Tests conducted by Avnu Alliance demonstrated the accuracy and reliability of time-sensitive networking in time-critical industrial applications, featured in Automation World . Read here.
• AddOn Networks recently launched a new range of 800G transceivers to enable AI and ML tools and also enhance automation within data centre applications, as seen in Optical Connections . Read here.
• The World Broadband Association recently released a whitepaper that provides a set of recommendations for government and regulators to encourage greater fibre deployment, as featured in The Fast Mode . Read here.
• ECOC Exhibition has announced that its visitor and press registrations are open ahead of the event in Frankfurt in September. Register here.
• neXat 's CTO Michel Dothey took to the stage at SATELLITE in Washington D.C. to tell attendees about the challenges and opportunities for teleport operators as part of a World Teleport Association panel.
• Telent Technology Services Ltd helped transform a disused building into a thriving community café alongside partners including Hampshire County Council and South Western Railway (SWR) by providing interactive information displays. Read more here.

Upcoming events

Next in Proactive PR's event calendar is Connected North, taking place in Manchester from the 22nd-23rd April. The event will see 200 expert speakers and 2,500 attendees from across the industry to discuss connectivity-enabled social and economic growth.

Again, we’re the official film partner for the Total Telecom event so you will see us around the conference and show floor filming sponsors and speakers. As well as this, we are offering client-branded videos at exclusive rates. These come in a variety of styles, and you can choose how you wish to promote this video across your platforms. (We can also help with this!) If you’re interested in booking your film slot, email Jade Hush at [email protected].