March Insights: Mastering Programmatic Strategies & Data Dynamics

Welcome to the March edition of The Audience Insider. As spring approaches, we're here to equip you with fresh insights and strategies for the evolving programmatic marketing landscape. This month, we dive into leveraging AI and ML for targeted advertising, effective first-party data use in a cookie-less world, and combating ad fraud. Plus, get the lowdown on March's key events for timely campaign planning. Let's jump right into what you need to stay ahead in programmatic marketing.

Upcoming Conferences

Apr 8-10, ANA - AI for Marketers in Hollywood, FL, explores the application of AI in marketing. Register here.

May 15-17, Digiday Programmatic Marketing Summit in Palm Springs, CA, delves into the intricacies of programmatic marketing. Register here.

May 20-22, Programmatic I/O - AdExchanger in Las Vegas, NV, and May 22-23, Programmatic Pioneers in London, both offer deep dives into programmatic advertising's latest. Register here.

Webbula Blogs You May Have Missed

Exploring insights from Webbula's blog offers a deep dive into the future of programmatic advertising and strategies to navigate this evolving landscape, especially in a cookie-less future.

1. Adapting to Signal Loss with AI and ML: As the industry moves away from reliance on third-party cookies, Artificial Intelligence (AI) and Machine Learning (ML) emerge as crucial technologies. They allow for the analysis of vast data sources to identify consumer patterns and behaviors, enabling predictive analytics for more accurate ad targeting. This approach is not only privacy-friendly but can optimize ad targeting in real time, ensuring relevance as consumer preferences evolve. Read more here.

1. First-Party Data Collection Strategies: The diminishing use of third-party cookies underscores the importance of first-party data. Strategies like leveraging direct customer interactions and ensuring privacy-compliant data gathering are essential. This approach not only aids in compliance with data privacy laws but also secures customer trust by transparently collecting and utilizing data. Implementing strong CRM and data management tools is advised for effective data analysis and customer segmentation. Read more here.
2. Combating Fraud in Programmatic Advertising: Despite the advantages, programmatic advertising faces challenges, notably ad fraud. Techniques such as click fraud can significantly waste marketing budgets. However, with careful execution and the use of third-party technologies to identify bots, the impact of fraud can be mitigated. Staying informed and adopting evolving best practices, including the potential use of blockchain technology, can help navigate these issues. Watch the webinar here. Partner webinar with Anura .

Upcoming Holidays

April

• April Fool’s Day (Apr 1) and Earth Day (Apr 22): Utilize these days for humorous marketing or eco-friendly initiatives.

May

• Mental Health Awareness Month: Create campaigns that promote wellbeing.
• Mother’s Day (May 12): Target mother figures with your messaging.
• Memorial Day (May 27): Honor those who have died in military service.

June

• Pride Month: Celebrate and support the LGBTQ+ community.
• Juneteenth (June 19): Recognize the end of slavery in the U.S. and support African American culture.

Connect with our Expert

Connect with Jordan Feivelson to learn how Webbula can help your programmatic campaign needs.

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