March Hive Highlights

Celebrating International Women's Day in style!

After almost 12 months of planning with the YBW Awards committee, the Yorkshire BusinessWoman Awards took place on International Women’s Day 2024. The evening was a fantastic celebration of leaders and change-makers from across Yorkshire. The Youbee team (with a special guest, Becky’s sister) headed to, and stayed at the Leeds Marriott Hotel and enjoyed an cocktails, amazing food and catching up with so many familiar faces. Congratulations to all the inspirational finalists and winners, and a huge well done to all of the event partners who worked hard to make the night as memorable as it was!

4 workshops and 4 support sessions with business owners

Youbee Media believes in supporting the community, offering advice to up and coming entrepreneurs and encouraging tomorrow’s talent. Last month, Becky delivered workshops to different groups on subjects that included Lead Generation with Social Media, an Introduction to Marketing, Creating a Digital Presence, and Instagram. She also headed to the BIPC Centre in Leeds and held 1:1 support sessions with early stage business owners. These 30 minute slots take place each month and give business owners a chance to ask burning questions and get advice.

Awards, Awards and more Awards!

March was an eventful month for our Marketing Director, Rebecca Hopwood . Truly a busy bee, Becky attended multiple awards ceremonies and gained industry recognition. Becky received a well-deserved place on the Northern Power Women Future List, was recognised as a finalist in the Sales and Marketing Leader category in the BusinessDesk Yorkshire’s Leadership Awards, and Youbee Media was also a finalist in the #YBWAwards! Becky also attended the Yorkshire Society Awards alongside the #YBW Committee and had a fantastic evening at The Queens Hotel.

Onboarded 4 new clients

In March, we welcomed four new clients and began working with them on their marketing. The clients all operate in different sectors, have different needs and goals, but will work closely with the Youbee team on a retainer basis. Working with clients who have different needs allows our team to flex our support to them, offer individual advice and tailor our approach. As a business, the entire Youbee Media team supports all our clients, and we often work with external partners too.

Upskilling the team

Continual professional development is highly valued at Youbee Media, especially as we operate in such a fast-paced digital industry. We provide our team with Girls in Marketing memberships, providing access to a vast repository of resources to upskill in any area they choose. This month, both Olivia Rock and Dena Reynolds participated in GIM webinars with the aim of improving their copywriting and social media management skills. We’ll be putting these skills to good use over the coming months!

Mammoth results in March!

Throughout Quarter 1 of 2024, we planned, implemented and managed a short-term campaign for one of our clients. The entirely organic social campaign racked up a whopping 63,214 impressions, a 12.8% increase in followers and over 2,500 content interactions on Instagram! We are so pleased with these results, especially since our Instagram strategy didn’t include many Reels. Gaining this much traction on organic, static posts is incredible and it shows how engaged our client’s audience was.