March HCP insights for Pharma | Patient centricity lessons from HCPs in Oncology & Diabetes and what industry events to attend in 2024
The patient is the priority; so how can you keep the patient front of mind to support and meaningfully engage HCPs? In the US and Canada eHCPs are recommending a number of patient-centric opportunities in multiple myeloma, scientific data is being made more accessible in diabetes; and a PAG collaboration dramatically increased the social reach and awareness of data on developing treatments.
Discover this and more in the following articles:
All the best
Luke
Associate Head of Digital Marketing
The top pharma events in 2024
Plan ahead into 2024 by looking through our top events. As in 2023, all events are in-person with a number maintaining the virtual access also.
How did a PAG collaboration increase?SABCS congress' social reach?
HCPs' views on recent breast cancer trial data and a look at a collaboration between SABCS 2023 and Oncology account @OncoAlert.
How do HCPs promote patient advocacy?
Our analysis shows HCPs sharing research on and remedial measures to the causes of underrepresentation and treatment access in black and Hispanic communities.
D-Coded: Decoding the science of diabetes research
Jazz Sethi discovered there were few patient-friendly Type 1 Diabetes resources online and set up Diabesties Foundation. Social media had a key role in supporting the launch.
eHCPs’ view on the current HIV landscape
There was a general sense of positivity among eHCPs regarding the approval of Apretude, however, some shared concerns with their following regarding the product.
Digital HCP tracking updates
Discover what healthcare professionals think about pharmaceutical products and their manufacturers, as it happens, through our?monthly tracking updates.
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