March Edition

In this edition...

• 5 metrics you need to track and manage your media reputation
• What PR can learn from Brad Banducci's interview with Four Corners
• Download Medianet's 2024 Australian Media Landscape Report

... and more

5 metrics you need to track and manage your organisation's media reputation

Media coverage can sway public opinion, influence stakeholders, and ultimately shape the company's future. But in a world where news cycles spin faster than ever, how can businesses keep up with what's being said about them? More importantly, how can they draw actionable insights from the vast amount of information available??

In this blog post, we explore the critical aspects of tracking your company's media reputation, focusing on key themes, sentiment analysis, key media sources, actively generated coverage, and key message cut-through. These are the 5 metrics you need to be using to track and manage your organisation’s reputation in the media.

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What PR can learn from Brad Banducci's interview with Four Corners

If you've been following the news recently you would have seen Brad Banducci, CEO at Woolworths, making headlines as he announced his retirement following an eventful interview with Four Corners reporter Angus Grigg.

In this article, we will be exploring what Banducci did wrong in his interview and seeing what PR can learn from it. Featuring thoughts from Media Stable's Managing Director, Nic Hayes, and insights from one of Medianet Insights' analysts, Adam Palmer.

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2024 Australian Media Landscape Report is out now!

Discover how the media landscape is changing and follow the trends of 2023 including the impacts of AI on Australian journalism.

This year, the report also includes key insights from our analysts which explores the data further to better understand the current state of the media.

Here's a quick snapshot of some of the highlights from the report:

• Press releases were the second most used story source, used by 81% of journalists. This was only beaten by industry and professional contacts, used by 86% of journalists.
• Facebook remained the most used social media platform by journalists, while Twitter/X dropped from second to fourth.
• 89% of journalists who use press releases said their PR contacts email them directly with press releases.
• Informing the public, raising awareness for issues, and entertaining audiences were found to be the top 3 factors driving journalists to cover stories.
• And a lot more!

Download the report >>

Media events in March

Important media dates and events that may be worth noting.?

• March | Australian Women's History Month, National Endometriosis Awareness Month, Polite Pets Month
• 8 March | International Women's Day
• 9 March | Ramadan begins (ends 8 April)
• 11? March | Adelaide Day (SA), Canberra Day (ACT), Commonwealth Day
• 17 March | St Patrick's Day
• 20 March | International Day of Happiness
• 22 March | Sydney Royal Easter Show (ends 2 April)
• 23 March | Earth Hour (begins 8:30pm)
• 29 March | Good Friday
• 30 March | Easter Saturday
• 31 March | Neighbour Day
• 1 April | April Fool's Day

Medianet has unparalleled access to the events newsrooms are planning towards. Download the 2024 Media Events Calendar for more upcoming dates.?