March Digital Digest: Unlock the full power of your analytics investment??
Welcome to our March Digital Digest!
March was another exciting and eventful month. Not only did we welcome our 500th employee to the Croud Group, but Croud won the Silver award for?Performance Agency of the Year at the?Campaign UK?Agency Awards, while the incredible Born Social team picked up the Gold award for Digital Innovation Agency of the Year.
We have loads of great resources for you this month, including our two reports on how to maximise your analytics impact, and what B2B buyers really want.
For additional insights from Croud, you can always explore our blogs and guides.
How to maximise your analytics impact
In today’s data-driven world, analytics is a major driver in making smart business decisions. But have you truly unlocked the full potential and power of your analytics investments?
Croud’s recent guide on How to maximise your analytics impact explores how brands can stay competitive and thrive in the digital age, by investing in the right analytics initiatives that deliver actionable insight and drive real business impact. By prioritising user stories, focusing on the right KPIs, building insightful dashboards, and embracing a culture rooted in analytics-driven decision making, brands can ensure that their analytics investments are not going to waste.
At Croud, we use our proprietary Modern Analytics Maturity Model (MAMM) developed by our Chief Strategy Officer Avinash Kaushik, to help assess our clients’ data analytics practice and offer them a detailed understanding of where their specific challenges lie.
The MAMM allows brands to reevaluate their current analytics initiatives and offers them a structured approach to reviewing their data, culture and leadership, to identify key strengths, weaknesses and opportunities.
To learn more about maximising your analytics impact, download the report here.
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What B2B buyers really want
With the B2B marketing landscape quickly evolving, the focus is shifting away from simply competitive pricing and moving towards the entire purchasing experience itself - and these shifts have major implications for B2B brands. In order to examine the preferences of B2B buyers, we teamed up with ImpactSense to survey 400+ buyers, and uncover key insights on how B2B brands successfully adapt to the rapidly changing marketplace. From brand awareness and creativity, to transparency and sustainability, download the report to learn how B2B brands can unlock key growth opportunities.
Google’s March core & spam updates: what you need to know
Earlier this month, Google launched two key algorithm updates, with the full roll out expected to take up to a month to complete. The core update, set to improve the quality and usefulness of search results, will involve changes to multiple core systems. The spam update references three new spam policies, including expired domain abuse, site reputation abuse and scaled content abuse, and is designed to eliminate illegitimate SEO techniques. Check out our recent blog by Croud’s Head of Organic Peter Eckersley to learn more about these updates and what it means for your SEO activity.
How creative is steering the algorithm for audience targeting in the age of artificial intelligence
With the data and privacy landscape rapidly evolving, marketers have had to take a different approach to audience targeting, keeping creative and artificial intelligence front-of-mind. In a recent blog, Croud’s Associate Director of Strategy Katie McMahon offers insight on how marketers can lean into the power of data, machine learning, localisation and creative to successfully bolster the impact of your marketing campaigns. Explore this blog to learn more about audience targeting and maximising your digital strategy.
Industry intelligence
Here's a round-up of some of the industry's hottest topics right now:
Let's chat!
Our team would love to hear from you! If you have any questions or feedback on the stories above or any other industry hot topics, please get in touch with our team for a quick chat.