March #CoffeeBreak

Female Empowerment: Our Foundation’s Commitment

70% of the people who cultivate coffee are women, but only 20-30% of them own the land they farm. A fact that makes us stop and think. To try to bridge this disparity, we partner with our Foundation (Fondazione Giuseppe e Pericle Lavazza Onlus) to implement training programs dedicated to sustainable agricultural practice and in support of women’s empowerment in coffee-producing countries. A concrete example of how we are upholding our commitment in achieving two of our priority SDGs: Goal 5 – Gender Equality – and Goal 8 – Decent Work and Economic Growth.

The “Coffee to Be Reborn” project was developed in Guatemala with the local NGO, Verdad y Vida, and has empowered more than 180 courageous women to revive their family coffee-growing businesses. One of those women is Elvira.

Discover her story

Kicking Horse Coffee certified Great Place to Work in Canada

We are proud of the latest Kicking Horse Coffee achievement. Our “sustainable wild” brand was certified as a Great Place to Work in Canada. This is a concrete confirmation of our Group’s commitment to foster inclusive and flexible work environments, where the contribution of our people is valued.

This is part of our continual journey to improve the work-life experience of our worldwide coffee family. We raise our mugs to our Canadian colleagues!

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Diversity Brand Index 2023: Lavazza in Top 10 with Basement Café

According to the Diversity Brand Index 2023, Lavazza is one of the most inclusive brands in Italy. Among the Top 10 initiatives included in the index was our Basement Café by Lavazza. An online talk show promoted by our global brand, Basement Café brings together the voices of new generations in conversation around themes like diversity, respect, human rights, equity, music and culture.

?With this editorial project, our objective was to become more approachable to young people by offering them content that is relevant and close to their interests. This recognition is further proof of our capacity to innovate on all levels, even in the way we address our audiences? stated Sergio Cravero , CMO Lavazza Group. ?

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The coffee of tomorrow, between new aromas and sustainability

?Coffee is a very complex product, both for its infinite taste potential and for the positive impact it can generate on an environmental and social level. Lavazza Group’s R&D is working on two fundamental development axes: the research of coffee bean varieties resistant to climate change and post-harvest processes to exalt the plant’s natural aromatic qualities. As one of the most important companies in the sector, we believe it’s our duty to contribute to create a culture around coffee, enabling consumers to discover all the nuances of taste that our experts are able to identify and enhance? Fabio Scaltritti , Chief R&D Officer Lavazza Group