March '24 Round-Up
Welcome to our monthly round-up, tailored for professionals working in marketing, media and technology.
Stay updated on key announcements, exclusive content, thought leadership and the latest events, all collated in one spot to help you navigate through the ever-evolving landscape.
In a groundbreaking move to foster inclusivity and empower women in the advertising industry, Empower Cafe is set to make its debut at the Cannes Lions International Festival of Creativity this June. Spearheaded by Karen Stacey, CEO of DCM, and Louise Watson, Associate Director at Propeller Group, this initiative promises to be a game-changer.
In the fast-paced world of performance marketing, where trends shift with lightning speed and consumer expectations continue to rise, staying ahead of the curve is essential for brands and marketers alike. We attended PMW Unlocked, where industry leaders gathered to share their expertise, shedding light on key themes shaping the future of performance marketing.
In celebration of International Women’s Day and this year’s theme ‘Inspiring Inclusion’, we asked some of our not-for-profit clients to share their thoughts on what will really shift the dial for women in?2024.
领英推荐
Propeller Group’s latest masterclass – Optimising email best practice for new business success - examined how to increase deliverability, open rates, responses and replies. The session’s host, Andrew Nicholson, Founder and CEO at Kulea MA, highlighted the importance of maintaining a good reputation and how to effectively navigate the technical elements.
While effective measurement of PR’s impact on a business’ bottom line has historically been challenging due to its place within the broader marketing landscape and position at the top of the sales funnel, the industry has made significant strides to meet client measurement expectations. And over the past year, Propeller has made substantial investments in measurement tools and training to validate the value of our work and empower our clients to champion these successes within their organisations.
Want to hear more from Propeller Group?
Click on our latest articles below or sign up to our newsletter here.