?? March 2025

Welcome to the March 2025 Edition of the Westcon Round Up!

As we move further into the year, the technology landscape continues to evolve at an exciting pace! In this edition, we bring you the latest industry insights and explore key innovations across IoT, collaboration, networking, and infrastructure—helping you stay ahead in an ever-changing digital world.

At Westcon, we're dedicated to keeping you informed and equipped with the knowledge you need to thrive.

So, what are you waiting for? Dive in and explore! ??

Antony Byford - on the CRN EMEA Channel Leaders List!

The Channel Leaders EMEA list shines a spotlight on the individuals shaping strategy, driving partner success, and making a tangible impact on their businesses and the wider IT channel.

Handpicked by CRN UK, this list recognises leaders who have demonstrated outstanding vision, execution, and influence—whether by spearheading innovative partner programmes, building strong solution provider relationships or championing new growth opportunities. Congratulations Antony Byford !

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Claudia & Elliot Ep. 2: The Power of Partnership

In IT, the best partnerships unlock new opportunities.

Tune into the latest episode of Claudia and Elliot, our dynamic duo, featuring UiPath and Stratus Technologies in the IoT ecosystem.

Expand your business with our strategic partnerships.

Learn More!

Juniper Networks: Partner Connect Forum 2025

?? Elevate Your Connections and Insights! ??

Are you ready to take your network to the next level? ??

Westcon is thrilled to invite you to the Juniper Partner Connect Forum! ???

Join us for an exclusive gathering where innovation meets opportunity. Your presence can make a significant impact! ??

?? Time and Location: 14-17 April 2025, MGM Grand, Las Vegas, Nevada

?? Visit the Partner Connect Forum site to learn more and secure your spot via registration.

Don't miss out on this incredible opportunity! ??

Register Now!

Elevate your Microsoft Teams meetings with AI

Register for this AudioCodes webinar and discover how Generative AI can transform your meetings into powerful sources of insights and action, with guaranteed security and regulatory compliance - now and in the future.

AudioCodes Meeting Insights is a solution that leverages AI to transcribe, analyse, and summarise meetings, providing actionable insights and enhancing productivity.

Join the Webinar to Learn More!

Meet Us at the FTTH Conference 2025!

Connectivity and bandwidth demands are rising, making traditional copper LANs insufficient. It’s time to upgrade with 诺基亚 Optical LAN (POL), based on Nokia′s industry-leading fiber technology, to power your business into the future.

We are excited to announce that Westcon will be partnering with Nokia at the FTTH Conference 2025, Europe’s largest FTTH-focused and leading fibre optic event. As a valued Westcon partner, you can enjoy a 30% discount when you book a meeting at the Nokia booth.

Apply Now!

Seamless WiFi Reconnection & Smart Engagement – Try App Connect for Free!

Weblib ’s latest solution ensures automatic WiFi reconnection for visitors, plus personalised notifications to boost engagement.?

App Connect - Book a Free Demo!

Boosting productivity and sustainability with IoT and AI

In an era where efficiency and sustainability are paramount, integrating IoT and AI is proving to be a game-changer. These technologies are not only enhancing productivity but also driving sustainable practices across various industries.

In our latest blog post, discover how IoT and AI can transform your business operations and contribute to a greener future. Learn about innovative strategies and real-world applications that are making a significant impact, including a case study of the leader in AI Automation UiPath.

Read it Here!

Stay ahead with AI-powered performance from HPE EdgeConnect!?

Maximise efficiency across your entire network with HPE Aruba Networking 's real-time insights that keep everything optimised.

?? - Enhance application delivery

?? - Optimise network traffic management

?? - Stay secure with Zero Trust Security Architecture

?? - Take advantage of cutting-edge technology and elevate your network!

Click Here to Learn More!

Juniper Networks EX4000 Series Switches: Next-gen AI-Native Switching Innovation Within Reach

瞻博网络 ' new EX4000 Series Switches set new industry standards by leveraging cloud-native microservices to enable unparalleled agility, proactive Wired SLE optimisation, and unified AIOps across wired and wireless.

Discover the next era of AI-Native switching!

Check out the website to discover more.

?? IT News and Insights ??

AI Developments in IT Distribution: How Automation is Transforming the Channel

As AI continues to evolve, its impact on IT distribution is becoming impossible to ignore. From automating partner enablement to intelligent inventory management, AI is already reshaping the way vendors, distributors, and resellers operate.

?? AI-Driven Efficiencies in IT Distribution

?? Predictive Demand Forecasting → AI-powered analytics are revolutionising inventory management, reducing supply chain disruptions and ensuring optimal stock levels for partners.

?? Automated Partner Enablement → AI is streamlining training and certification programs, offering personalised learning paths and real-time insights to resellers.

?? Smart Deal Registration & Pricing → AI-driven pricing models are optimising margins by dynamically adjusting discounts based on real-time market data.

?? AI in Channel Sales & Marketing

?? Hyper-Personalised Partner Engagement → AI-powered CRM tools are identifying the best opportunities for partners, delivering targeted insights to boost sales.

?? Conversational AI & Chatbots → Vendors and distributors are using AI-powered assistants to provide instant support, helping partners navigate solutions and close deals faster.

?? AI-Generated Content & Campaigns → Generative AI is transforming marketing strategies by automating content creation, social media management, and demand-generation campaigns.

?? AI & Cybersecurity in the Channel

?? AI-Powered Threat Detection → Cybersecurity vendors are leveraging AI to identify threats faster and enhance Zero Trust strategies.

?? Automated Compliance & Risk Management → AI is simplifying regulatory compliance by continuously monitoring risks and ensuring businesses stay ahead of evolving threats.

?? Fraud Detection & Transaction Security → AI-driven security measures are reducing fraudulent transactions in the channel, protecting vendors and partners from financial loss.

?? Key Takeaway:

AI is no longer just a buzzword—it’s driving real transformation in IT distribution. From smarter supply chains to enhanced partner engagement and security, automation is giving early adopters a competitive edge.

?? Want to stay ahead in the IT channel? Follow Westcon Europe for expert insights and the latest partner opportunities.

Simplify network operations with Extreme Fabric

?? Are you or your partners struggling with the growing complexity of network management? The biggest challenge for administrators today is the lack of the right tools to manage hundreds of networks efficiently.

Extreme Networks Fabric is here to help ?? . As the industry’s only end-to-end, automated, and secure network fabric solution, it reduces risk, saves time, and cuts costs.

Connect with us to learn more.

We're here to support you!

Are you ready to unlock the full potential of your network with cutting-edge AI technology?

RUCKUS Networks AI is transforming the way businesses manage their networks.

By leveraging advanced AI and machine learning, RUCKUS AI provides deep insights into network performance, helping you make data-driven decisions that enhance user experiences and optimise operations.

Whether you're dealing with complex network environments or looking to streamline management, RUCKUS AI is your go-to solution for intelligent network management.

?? Actionable Insights: Gain a comprehensive view of your network's health and performance.

?? AI-Driven Analytics: Utilise AI to predict and address network issues before they impact operations.

?? Enhanced Security: Protect your network with robust security features and real-time threat detection.

?? Optimised Performance: Ensure seamless connectivity and superior user experiences.

Discover how RUCKUS AI can revolutionise your network management strategy

Learn more

?? The latest news on the IT industry is important to us, and we believe it's important to you too.

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