March 2024: The Spotlight Shines Bright

March is Women's History Month; throughout history, women have elevated themselves across all aspects. Because of that grit and determination, our spotlight is as bright today as it was in the past. And we're not done. Storytelling can amplify spotlights and can further drive people to your cause. The power of words is what's going to capture people's hearts and minds. What this month has taught me is that the spotlight I garner is what's going to attract attention. Whatever I do needs to deliver a proper purpose. I'm curious to hear from you; what's your view on spotlights? How do you utilize it? Why does our spotlight matter?

Wow, it's already ten editions? My, how time flies! Honestly, THANK YOU for following my adventures and enjoying the content. Also, it's spring, which means renewal! The sweet air of flowers, birds, warm weather, and fresh optimism!

Cheers,

Yesenia

Y Communicate Makes Its Formal Introduction at the Marketing 2.0 Conference

From March 18 through March 20, Y Communicate introduced itself to the advertising world at the Marketing 2.0 Conference . The three-day event, which took place at Caesars Palace Hotel and Casino in Las Vegas, NV, gathered thousands of the brightest marketing minds, game-changers, influencers, and experts to discuss the sector's future, content creation and groundbreaking technologies.

On Tuesday, March 19, the Marketing 2.0 team awarded Yesenia the "Outstanding Leadership Award" to celebrate her contributions to the industry, influential voice, and rising leadership prominence. This award cements the work and purpose of our work. Through Y Communicate, we will bring corporate communications back to its essence—storytelling—and disrupt the scene.

Then, on Wednesday, March 20, Yesenia participated in a fantastic 3-person panel alongside It's Front Porch 's Julie Porter and Ruvna 's Macey Price Belter . Titled "Creating a Brand Voice: Consistency in Communications Across Platforms," the discussion centered on formulating a brand voice and how to keep it consistent across communications mediums.

The Marketing 2.0 team livestreamed the entire three-day event, which is now available on YouTube. For her acceptance speech, scroll to 8:04:07, and for the panel, scroll to 39:41. You can also read the official press release summarizing the festivities. Check out our social media feeds for images and videos from the conference.

From Yesenia herself – To everyone I met at the Marketing 2.0 Conference, it was a pleasure meeting you all. I cannot wait to build these relationships and collaborate on future projects that will resonate. I even made some fantastic new friendships! To those I didn't get to meet, I look forward to meeting you soon enough. Feel free to follow me on social media or connect with me. Thank you to the 2.0 team for inviting me and awarding this recognition. I look forward to partnering again on future conference editions in Vegas and Dubai.

Yesenia Says, "Thank You!"

After the award ceremony, Yesenia says "thank you" to the 2.0 team and community in this exclusive video. We have arrived!

Y Communicate Launches Its Media Newsroom

In collaboration with PR Karma, Y Communicate is happy to announce and present the official Y Communicate media newsroom. Visitors in this new central hub will access critical media and branding information surrounding Y Communicate. Our newsroom includes press releases, press kits, news clips, executive bios, hi-res images, media contacts, and more. This medium will also present an opportunity for Y Communicate with clients and partners to share their news with the public. It's highly recommended that you follow our newsroom as it will be another crucial platform to stay updated on all the latest happenings.

THANK YOU to the PR Karma News Distribution team, especially Michael Iwasaki, for helping us construct and launch our new go-to media newsroom. We're also excited to partner with PR Karma on some fantastic projects that will be revealed soon.

YC Office Hours Went Live

Yesenia went live on Friday, March 8, for her first solo livestream on the Y Communicate official Instagram account. During the 15-minute session, Yesenia addressed a follower's questions about newsletters and offered insight into her vision for future livestreams. Yesenia will return to the live screens relatively soon, so stay tuned for when the next YC Office Hours will air. Would you happen to have a general corporate communication question for her? Leave it below in the comments section, or DM her in advance. Use the hashtag #YCOfficeHours.

Pin-terested in Storytelling Visuals?

Debuting next month, Y Communicate will launch its own Pinterest account filled with many corporate communications and storytelling visuals to help storytellers like you formulate your own unique creative stories. We'll also have fun FAQs, Did You Knows, and how-to content! In next month's edition, we'll unveil the handle for you to follow, and yes, you can share and repost it with your networks. How visually exciting!

The first quarter of the year ends! Watch all of March's tips and prepare for all-new episodes on Instagram @y.communicate.

Tip 1 – Women's stories

Tip 2 – Crisis leadership

Tip 3 – Standing out

Tip 4 – Gratitude (Marketing 2.0 Conference edition)

Reflection from Argo Vibes

For every organization, transparency matters. No matter the sector. In times of crisis, your methods to handle the situation will forever cement your credibility with the public. What we also see in times of crisis is how communities come together, showing empathy for one another and treating everyone with respect. Being a step ahead and prepared emphasizes leadership. As storytellers, crisis communications practice establishes trust with the public, communicates effectively with all parties rapidly, and has immediate concrete solutions to fix the issue.

All organizations must establish their crisis teams and communications plans. Confirm facts only, and ensure your spokesperson is fully trained to deliver key points and answer questions. To deliver any necessary corporate communications messaging in a crisis, the four must-have components are 1. trust, 2. compassion, 3. stability, and 4. hope. Never speculate the facts.

Over the past few days, we witnessed the news of the collapse of Francis Scott Key Bridge in Baltimore, Maryland. My thoughts are with the people of Baltimore and those affected by this collapse. We have seen a community take immediate action to address and tackle a tragedy that has affected millions. Effective strategic crisis communications foster transparency, openness, and accountability for all critical officials and institutions. For the people of Baltimore, the Francis Scott Key Bridge is more than just a bridge. It's a vital part of its identity and history. A lifeline that connects communities and serves as a reminder of our resourceful capabilities to infrastructure and safety. The bridge is a symbol of American resiliency—part of their story.

In this special feature, Samonee K. of Argo Vibes reflects on the Francis Scott Key Bridge tragedy and its legacy.

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Next edition: April 30, 2024