March 2024 Roundup
Priyanka Moza
India Country Director - G100 MAC In Wing | Strategic Growth & Transformation Marketer | Network Builder | Podcaster | In a parallel world, I may be leading a diplomatic peace corp
?????????? ??????????????! Some regular readers (mostly friends) reached out and expressed (and when I say expressed, I mean imposed!) that while they find great value in the timely updates, they often don't get time to read it thoroughly in the moment. A bite-size reminder of what went and what is coming would be nice.
So here we are... Starting this March, a monthly round-up featuring the highlights of the month, upcoming events and handpicked curated trends by experts, collaborators and marketing geniuses.
Curated from Past
Marketing Ad Spends is estimated to touch $780B USD this year. While the Economy in certain geographies is unstable; recession is either ongoing or about to set in, and cash flow will continue stay tight, this number is bound to go up due to #digital noise.
New or established, brands and organizations will be pushed to put in dollars in order to retain the market influence, leverage in the recall value and beat competition through multiple channels.
Marketers are expected to use #AI and other creative ways to run streamlined ops but it doesn't necessarily guarantee cost cutting by a large margin.
Depending on size of organization, plus changing user behavior, it is time to rethink the avenues to generate optimum results.
Time to embrace the reality and be smart in "hows"!
Hiring process in marketing department and in general has become very distasteful.
This is due to many factors: using old ways, wrong tech (useless ATS system), dysfunctional or long-winded processes, uncertain economies, no clear guidance from top, unclear JDs and impractical requirements. The list is long.
It has resulted into process breakdowns and "paralysis through analysis" in hiring decisions.
While each organization is well within their rights to analyse applicants for the right fit, the above reasons has led to bad outcomes. A pool of highly talented and competent individuals in market are dormant without earning their bread and butter, and the broken processes continue to be operational.
This is a bad l?p.
It will take #leadership, #HR department and #job seekers to work in harmony to break the chain.
Market Insights
Industry:: CPG
2B out of 7.1B world population are consumers with purchase power.
领英推荐
With recent push on sustainability, 68% consumers are consciously purchasing products and services from purpose-led companies.
62% of the "awake" consumer base wants brands to take a stand on social, cultural, environmental and political issues close to their hearts.
74% crave transparency on where companies source their products from and how safe is the working conditions.
This has made 47% of first time purchasers decide never to return and buy from same brand. And is an exponential number in terms of P&L.
Perspective: The revenue loss from these 47% non-returnable users can range from 20K USD for small pop-up shops to several hundreds of millions for global franchises in a month. For an MSME, it can mean they will never reach to a break even, let alone profit. (gulp)
If you ever pondered why Nike, Adidas, Apple, Nestle, H&M are always growing exponentially, or why some new players like Mama Earth, Sugar, Olipop, Kosas, Truvani, Thrasio are minting more money? Now you know why.
So next time you decide to pitch your product or create a #GTM strategy, whether it's B2B or B2C, make sure you tap into the "purpose-led purchase" psyche of buyers.
Upcoming
???? Punchy | Powerful | Primordial: The First Times Season 2 is set for April broadcast!!
After 1 year of hiatus, we are back with added colors and a grander vision.
In support of United Nations 's Sustainability Goal 5, UN Women and Women Economic Forum (WEF) 's G100: Mission Million , we are in high octane.
It is more shorter, crisper, and available in audio-video mode. You will now get to hear us, see us more regularly. We will level up the content up on
alongside Spotify and Apple Podcast.
With 50 guest speakers already pledged in, the participation has gone global. This includes women and allies across the geographies and work spaces - #Government, #NonProfits and #Corporates alike.
Don't miss awesome stories of formidable women talking about their journey to Resilience & Grit.
And the second child is also on its way....????
Practise Marketing Podcast: A weekly 15 minute relay on marketing trends and insights. We will be charting forward looking at tech & process excellence, while boldly outlining the missouts.
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