March 2024

Hey, Marketers! ??

Get ready to dive into the latest edition of our newsletter – crafted just for you!

This month, we've got a lineup that's sure to spark your interest. From delving into the power of influencer-driven content to seizing summer advertising opportunities, we've got you covered. Plus, we're thrilled to introduce you to our fantastic team in Sweden! ????

So sit back, relax, and let's explore the exciting world of native advertising together. Let's dive in! ??

Warm regards, Readpeak Team

The Power of Influencer-Driven Content

Get ready to supercharge your campaigns with a game-changing trend: collaborating with influential personalities.

Our data speaks volumes – campaigns infused with content and ads co-created with renowned influencers skyrocket CTRs. Whether you're targeting B2C or B2B audiences, weaving influencer magic into your native advertising increases your results.

If you haven't dipped your toes into this strategy yet, now's the time to dive in!

Integrate influencer-driven content into your campaigns and watch engagement and conversion rates soar to new heights. It's time to harness the influence and captivate your audience like never before!

Summer Advertising Opportunities Await!

Don't let the sun catch you unprepared – now's the time to get ahead of the game. ??

While summer might feel like a distant dream, savvy brands are already gearing up for the season. It's no secret that many brands ease off on advertising during the summer months, especially in Nordic regions, expecting extended holidays.?

But here's the kicker: despite the slowdown, inventory volumes stay steady, leading to reduced competition in programmatic auctions and, you guessed it, lower prices! ??

Dive into summer-themed content ideas and snatch up those competitive prices for your campaigns.

The vibrant German Programmatic Advertising community will converge in Hamburg for none other than d3con

Our dynamic duo from the German Readpeak team, Dennis Beivers and Daniel Holm , are all geared up and ready to dive in at #d3con this week. They can't wait to connect with you over the course of both days. We're itching to share our invaluable insights and groundbreaking strategies for a cookie-less tomorrow, along with how our AI-powered Ad Creation is revolutionizing the Native Advertising landscape.

Swing by, swap ideas with us, and witness firsthand how Readpeak is sculpting the future of #NativeProgrammatic Advertising.

Introducing our Team Sweden ????

This month it′s time for our Team Sweden to shine - so Brendan Carney and Magnus Kihlgren , let′s hit it!

1?? What's your role at Readpeak and how long have you been with us?

Brendan: I am the Country Manager for Sweden and joined in November 2023.

Magnus: Agency Lead and I've been on this exciting journey since August 2021.

2?? What's your favourite part about working at Readpeak?

Brendan: I love the excitement of working at a fast growing tech company. We’re able to be agile and adapt easily to market trends. Good ideas are welcomed and everyone contributes to the evolution of the product.

Magnus: Working with such a fantastic team of talented people and having the privilege to have a lot of exciting brands advertising through the platform.

3?? What do you enjoy doing outside of work?

Brendan: I’m a keen musician and you can sometimes find me playing guitar in small venues in Stockholm. I’m also into brewing craft beer at home and have almost perfected my IPA recipe.

Magnus:?I'm somewhat of a tennis junkie.?If I played i tennis half as much as I watch it I would probably be a decent player.

4?? What’s one piece of advice you would give to someone just starting in your field?

Brendan: Never be afraid to admit you don’t know something. The only way to advance is to ask questions. That can be tough sometimes in a group but very often you won’t be the only one in the room who doesn’t fully get it. If you don’t ask, you never will.

Magnus: Enjoy every moment.

5?? Share a funny memory from your time at Readpeak that still makes you chuckle today.

Magnus: I arrived late to my first interview at Readpeak due to mixing up the adresses ending up att an elderly home. Finnish companies was new to me but the pace seemed a bit slow.

6?? What’s one interesting fact about you that most people don’t know?

Magnus: That I play the piano and have competed in kayak racing.

7?? If you could have dinner with any historical figure, who would it be and why?

Brendan: The answer to that probably changes on a weekly basis but right now I’d say Marcus Aurelius. His philosophy is still as useful today as it would have been 2000 years ago.

8?? What’s a fun or quirky talent that you have?

Brendan: I can solve a Rubiks Cube in around a minute. Once I made a bet with a barman and won my whole team a round of drinks on a night out.