March 2024
Welcome to Radiant Digital’s newsletter?The Beacon?and let us help you harness the power of the faith consumer with the latest industry news, innovative trends, expert tips, and more.? In this issue, you’ll be inspired by our insights into first-party data and how you can build an effective strategy to be successful and stand out among your competitors.? Be on the lookout for future newsletter topics, including media buying, growing an opt-in subscriber list, email marketing, content marketing, and more.
Have questions on the faith marketplace and first-party data?? Here’s a Q&A with our Tech Guru, John Dambra (Principle Business Intelligence Analyst)
With the continuously evolving landscape of digital marketing, businesses need to keep ahead to succeed. In this column, we'll answer your questions about key trends and advancements shaping the future and advancing technology in the digital marketing space.?
Breaking Down Different Data Types: First, Second, Third, and Zero-Party
In today's digitally charged world, data serves as the lifeblood of any organization. Making sense of this ocean of information requires an understanding of different data types. Let’s break down the core categories: first-party data, second-party data, third-party data, and zero-party data. Distinguishing between these types of data, their sources, and their potential utility can be a critical step in shaping a successful business strategy.
?? Culture Tip
Looking for ways to stay connected while working remotely?
Try scheduling short morning “coffee chats” or “coffee breaks” (not simple zoom meetings!) to catch up on updates, discuss projects, etc. Instead?of a standard lunch and learn, stream a Netflix movie once a month over a lunch zoom. Or try some easy virtual “team building” activities and games, like trivia, knowledge quizzes, and more.
The Power of Personalization Within the Christian Space: Leveraging First-Party Data in 2024
In a world that evolves faster than we can blink, remaining relevant and ahead of the curve is the key to business sustainability. As we stand at the threshold of 2024, one of the most influential trends in the business landscape is the power of personalization achieved through leveraging first-party data. This is particularly pertinent as we grapple with the implications of a post-cookie era, seeking to optimize our approach and deliver personalized experiences to customers while maintaining absolute compliance.
?? Poll
Which first party data collecting source have you found to be most effective?
Our Brand Statement
At Radiant Digital, we harness the power of the faith consumer through our portfolio of brands, crafting data-backed solutions to achieve our clients’ goals.
Growth marketing strategies to help brands make an impact
11 个月This is awesome! I love the idea of coffee breaks with your team as a way to catch up.
VP of Strategic Partnerships
11 个月So excited!