March 2024
Hello,
Greetings from INCRMNTAL!
We hope this email finds you well. We are thrilled to welcome you to the latest edition of our newsletter, where we curate exclusive content for our prospects, customers, and partners.
About a new trendy inventory type which is getting a lot of attention especially by Gaming companies (but not only!), about the cookie deprecation and why it no longer what Google actually does about it, and also about our newest platform: Explorer which we welcome you to learn more about in a live demo we’re holding during MAU Vegas next month.
If you want to check out what we’ve been doing at INCRMNTAL, schedule a demo with us.
Best Regards,
INCRMNTAL Team
INCRMNTAL Explorer Available to All
Our new platform is now available to all of our customers, making incrementality and marginal performance accessible to any type of user - from UA Manager to CMO.
Explorer is a disruptive measurement platform, providing an alternative to user based attribution reporting, as Explorer is showing the actual incremental contribution each channel has over performance.?
Android Featuring Logging
Thanks to a new API service we’re using, we can now also log and allow you to measure the incremental contribution of getting featured on the Google Play Store.
If you want to learn more about how we consider the contribution of app featuring, speak with us, or read the following article.
In App Event Measurement
We’ve added a new activity type for “In-App Events” - allowing you to introduce the platform with activities that happened within your product, which would mostly affect your existing customers. This is extremely useful and important when measuring engagement or revenue impact of existing customers. So if you've just had a special "Pi Day" offer or mini-game to your recently-joined customers, you can now measure its impact within the platform!
Discover the fascinating world of incentivized traffic!
Learn about successful companies like Mistplay and AdJoe, changing the way apps are downloaded.
Find out how they use their own data and creative offers to attract users.
领英推荐
Explore how incentivized inventory has evolved and its effects on mobile advertising & Keep up with the latest trends in digital marketing!
?? Our Guest Post Series Continues ??
We're thrilled to present the 3rd blog in our series- Cracking the Code: Perfecting Your Targeting Strategy in the Privacy Puzzle.
This time, we've partnered with Smadex shedding light on the evolving landscape of privacy and its impact on user targeting strategies.
Learn how privacy-related changes, like the shift away from Device IDs, impact targeting strategies. Discover Smadex's approach, investing in SKAN and enhancing creative efforts for better engagement. Navigate privacy compliance with strategic opt-in data usage and tools like SKAN and APS. Trust, transparency, and effective targeting await! Stay tuned for more insights.
We're thrilled to announce our Sponsorship at MAU 2024 in Las Vegas and we're looking forward to connecting with you at the industry's top mobile event of the year!
We invite you to schedule a meeting with us at a convenient time during MAU here.
If you would like to meet our CEO at our incredible Sky Loft, please schedule a meeting here.
We're also planning nightly after-parties with different partners, offering a fantastic chance to unwind, network, and have some fun.
Mark your calendars and RSVP now
App Growth Summit NYC 2024
On March 7th, our CEO & Co-Founder, Maor Sadra, participated in the AGS conference in New York, and during the conference, he shared valuable insights alongside other experts. Here are some photos from this great panel.