April 2024
Fabienne GOUX BAUDIMENT
Global futurist, head of proGective and associate at Yonders. PhD in social science / foresight
A bit of FS culture / Future Fostering
FUTURE WASHING
After the Green Washing, here is the Future Washing. There are many good reasons for this, like the fact that because futuring is trendy, many looking-for-business people claim themselves futurists and practice an intellectually-cheap foresight.
So denigrating the real experts in the field is part of doing business...
领英推荐
That the FS field [1] needs to improve is self-evident, as are all fields of knowledge, which are dynamic by nature. And even more so when we are going through one of the Great Transitions in the history of humanity, and we need to reset our paradigms. The temptation is great to wipe the slate clean and start again from scratch, which contributes significantly to a number of movements, such as wokewashing and bashing. So we need to make a distinction between future washing, on the one hand, and futures studies bashing, on the other.
Want to go deeper in this FS bashing? Read the pro The field of #futures has a eugenics problem and the con Joice Preira, decolonizing futures by countering “futureswashing”.
About the "colonization of the future[2]", a must-read is the following paper by Donovan Triplett, who is not a futurist but describes very well the phenomenon of the cultural colonization in this mind-opening paper What we’re losing in the blinding whiteness of advertising. This story describes one of the aspects mentioned by SARDAR, although limited to the United States and the black/white positioning, but still all too present 30 years after SARDAR's seminal article.
[1] Cf my LinkedIn articles on foresight / French prospective: Becoming Futures Literate..., X.0 - En finir avec la dystopie, La prospective, communauté épistémique
[2] Ziauddin Sardar, Colonizing the future: the ‘other’ dimension of futures studies, Futures, Volume 25, Issue 2, 1993, pages 179-187, https://doi.org/10.1016/0016-3287(93)90163-N.
Program Manager, PMP?
8 个月Great Future Studies newsletter. Thanks Fabienne GOUX BAUDIMENT for this valuable initiative.