Mapping Your Divine Client’s Journey: Aligning Messaging Across Platforms

For many coaches and consultants, one of the biggest challenges is feeling like your message isn’t reaching the right people. You know your expertise can help, but getting your ideal clients to see that? It feels impossible.

In today’s crowded digital landscape, your audience is inundated with messages. Studies show that:

• 72% of consumers say they only engage with content that feels personalized and relevant.
• Yet, 60% of small businesses report struggling to create consistent messaging that aligns with their audience’s needs.

For coaches and consultants, your pain is even more specific. Your clients aren’t just buying a product, they’re investing in you. Without clear, consistent messaging, it’s easy for them to feel unsure about taking the next step.

But here’s the good news: When you align your messaging across platforms, you create a seamless journey that builds trust, fosters connection, and inspires action. Let’s dive into how you can map your Divine Client’s journey to ensure every touchpoint works together.

Step 1: Understand Your Divine Client’s Journey

Your client’s journey follows a predictable pattern:

1. Awareness: They realize they have a problem or need.
2. Consideration: They explore potential solutions and start evaluating you as a provider.
3. Decision: They commit to taking action and investing in your solution.

Your goal is to guide them through these stages with messaging that addresses their unique challenges and desires.

Step 2: Address Their Needs at Each Stage

1. Awareness: Catch Their Attention

Your Divine Client starts their journey unaware of your solution. At this stage, your messaging should:

• Highlight their pain points.
• Acknowledge their desires.
• Position yourself as someone who understands their struggles.

Example Messaging for Social Media: “Are you feeling stuck trying to find the right clients? You’re not alone—I’ve been there. Let me show you how to connect with people who truly value your expertise.”

2. Consideration: Build Trust

At this stage, your clients are exploring their options. Use email and blog content to:

• Dive deeper into their challenges and offer solutions.
• Share success stories and testimonials.
• Provide value that demonstrates your expertise.

Example Email Content: “Your clients are waiting for you to show up with clarity and confidence. In this week’s blog, I’m sharing three ways to refine your messaging so you can attract clients who are ready to invest in you.”

3. Decision: Inspire Action

When your clients are ready to decide, your website or landing page should:

• Clearly outline how your solution solves their problem.
• Show the transformation they can expect.
• Make the next step obvious with a strong call-to-action.

Example Website Messaging: “Ready to attract clients who align with your vision? Book a discovery call today, and let’s build a strategy to connect with your Divine Client.”

Step 3: Keep Your Messaging Consistent

Inconsistent messaging can break trust and confuse your clients. To ensure alignment:

• Use a cohesive tone and voice across all platforms.
• Stay focused on your Divine Client’s needs and transformation.
• Regularly review your messaging to ensure it’s still aligned with your goals and audience.

Step 4: Track and Adjust

Your messaging isn’t static—it should evolve as you learn more about your clients. Use analytics and feedback to refine your approach:

• Which social posts are driving engagement?
• Are your emails being opened and clicked?
• Are website visitors taking the next step, such as booking a call or downloading a resource?

Final Thoughts: Map Your Client’s Journey Today

When you align your messaging with your Divine Client’s journey, you create a seamless experience that builds trust and inspires action.

Take 15 minutes today to outline each stage of your client’s journey. For each stage, ask:

• What is my client feeling or struggling with at this point?
• What do they need to hear from me to move forward?
• How can I deliver this message through social media, email, or my website?

Your clients are searching for a guide who understands their journey. By aligning your messaging across platforms, you become the trusted solution they’re looking for.

Warm regards,

Turiya Hodge

Social Media Strategist | Speaker | Trainer

Helping You #SHINE Online