Mapping the Path: Awareness to Advocacy
Ronan Leonard
Certified Innovation Professional | Business Mentor | Business improvement is my strength.
In a world where brand loyalty is hard to come by. Creating clear steps, reinforcing decisions, and adding personal touches can transform how clients perceive your business. Here’s how a well-planned customer journey can drive loyalty and advocacy.
Creating loyal customers is no accident; it’s a journey. By mapping out each step—from awareness, where people first learn about us, to advocacy, where they become brand champions—we create multiple meaningful touchpoints that build trust and keep clients engaged long-term.
A crucial phase? Affirming the Purchase with Surprise & Delight. When a customer commits financially, they enter a vulnerable stage where buyer’s remorse can set in, especially without immediate tangible results. For example, in our Concierge Process, we reinforce the client’s decision through a clear roadmap detailing each step, from promoting job openings to screening, interviewing, and onboarding talent. This structured process doesn’t just save clients over $58,000 annually on hiring costs but also reassures them with each milestone, building confidence and reducing doubts.
Understanding each part of the journey allows us to identify and address gaps early on. During the screening, qualification, and onboarding stages, our focus is on giving clients complete transparency on both the process and the potential benefits. By making each step visible, clients can see the clear ROI, with PH talent providing significant savings without sacrificing quality. This commitment to clarity is what ultimately builds the foundation of trust that brings clients back.
In addition, by aligning with our 9A Journey model, we guide clients through all critical stages: from first impressions to deep loyalty. The model emphasises not only high-quality service delivery but also fostering lasting relationships. Each stage reinforces that the journey doesn’t end at purchase but continues through support, retention, and advocacy—ensuring clients feel valued and motivated to refer others.
Key Takeaways:
1?? Reduce Uncertainty: A clear process at every stage minimises doubts and adds value.?
2?? Surprise & Delight: Personal touches affirm decisions and build lasting loyalty.?
3?? Make It Transparent: A visible roadmap allows clients to see the value and impact from day one.
领英推荐
?? Pro Tip: Use a well-defined process to show clients the journey ahead. Clear steps build trust, making each stage of service tangible and reliable.
???? I’m Ronan Leonard
?? Certified Innovation Professional
?? 100 days to create a profitable business. Follow the journey! Subscribe, hit the ??, or follow #100DaysStartuptoSuccess, or comment ?? to join the discussion.
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Helping recruitment & staffing firms book 5-20 calls every month with decision makers who have launched new job reqs within the last 7 days.
3 周I've found that personalization is key - treating each customer as a unique individual rather than just another sale...
Husband, father, SEO getting you consistent, unlimited traffic without ads ???? FreeSEObook.com, written from 17 years as SEO agency owner
3 周Love this approach, Ronan Leonard. Mapping each stage of the journey really does turn first-time buyers into lifelong advocates. Those small, thoughtful touches like a personal video make all the difference in building trust and loyalty.
| HR Leader & Founder | I help you build your brand and skyrocket audience | 375K+ | Helped 500+ brands on LinkedIn | Organic LinkedIn Growth | Author |900M+ content views | Lead Generation | Influencer Marketing
3 周Love the concept here
Founder Businessofeminin.com, Media & E-learning platform/ Business O Féminin awards/ Female Leadership Forum, TV Journalist & producer
3 周Making partnerships beneficial for all parties—especially clients—is often overlooked but so vital. Thanks for emphasizing that, Ronan! Great read!
This article really highlights the importance of showing partners clear, tangible benefits. It’s so true that when they see the value upfront, they’re more likely to commit! ??