Mapping the Growth of India’s Craft Beer Market
Emerald Group & The Strategy Boutique
The Strategy Boutique (TSB) is a consulting firm headquartered in Delhi with offices in London and Dubai
In the past decade, what started as a ripple with Doolally's launch in 2009 has now become a roaring wave reshaping India's beer culture. Craft beer is more than a beverage; it's an experience that's both sustainable and uniquely Indian.
Craft Beer's Meteoric Rise: Over 200 microbreweries have sprouted across India, crafting regional beer styles that cater to the evolving tastes of Indian consumers. Brands like Kati Patang, Meduca, and White Rhino are capturing the spotlight, drawing venture capital interest.
From Mass-Produced to Artisanal: The Indian beer landscape has shifted dramatically. Gone are the days of frothy commercial lagers. Today's consumers seek artisanal, homegrown brews tailored to their preferences. The market for 'Imagined in India' brands is thriving.
Crafting a Unique Experience: Explore the premium world of craft beer and its potential in a market of 200 million beer consumers.