Mapping 2024’s B2B content marketing strategies and trends

In 2024, video content is maintaining an impressive 91% adoption rate among businesses, marking its continued dominance in the realm of B2B marketing.

As we step into the dynamic landscape of B2B content marketing, this statistic underscores the pivotal role of video in shaping marketing strategies and engaging audiences. It's just one of the many intriguing insights uncovered in our latest whitepaper, ‘Unlocking the Future: 6 Trends Shaping B2B Content Marketing in 2024.’

Keep reading: Mapping 2024’s B2B content marketing strategies and trends

What’s new?

B2B content marketing strategies are experiencing a profound transformation in 2024, with a notable surge in budget allocations. With nearly half of marketers planning to augment their budgets, it's evident that B2B content marketing is poised for significant growth and evolution. This reflects a paradigm shift? of content's? role in engaging and influencing B2B audiences. Among the noteworthy emerging trends, video content continues to reign supreme, while thought leadership takes center stage, signaling a departure from conventional marketing approaches.

Key highlights

• Video content remains king, with a staggering 91% adoption rate among businesses, supported by AI integration for strategic optimization and improved search visibility.
• E-books, whitepapers, and short articles establish industry authority and foster trust among B2B buyers, driving engagement and credibility.
• Interactive content, such as quizzes and polls, garners 52.6% higher engagement compared to static formats, offering deeper audience interaction and understanding.
• AI-driven insights enable hyper-personalized content experiences, boosting engagement and conversions, and are set to revolutionize B2B content targeting in 2024.
• LinkedIn remains the go-to platform for B2B content distribution, offering a professional environment conducive to showcasing expertise and building connections.
• Outsourcing emerges as a cost-effective solution for scaling content production, allowing businesses to tap into external expertise and streamline processes amid resource constraints.

Summing it up

As we navigate the dynamic landscape of B2B content marketing, it's imperative to translate insights into action. By embracing emerging trends and overcoming inherent challenges, businesses can elevate their brand presence, drive meaningful engagement, and achieve their overarching business objectives in 2024 and beyond.

To embark on this transformative journey and unlock the full potential of B2B content marketing, click here to access our comprehensive whitepaper.

Let’s connect to explore the boundless possibilities of B2B content marketing together.

About Netscribes

Netscribes Data & Insights Pvt Ltd is a global data, insights, and digital solutions firm that helps fast-growing firms in the digital economy achieve their strategic growth objectives. Netscribes technology-driven solutions are designed to help modern enterprises thrive in a digital-first world, combat the threat of disruption, and build a competitive advantage. Our expertise lies in gathering data from varied sources, translating it into meaningful information, insights, or content, and using it to enhance customer journeys. Over the last two decades, we have helped both Fortune 500 companies as well as high-potential startups, across a range of industries, including technology, automotive, financial services, healthcare, retail & e-commerce, and CPG, leverage data to tackle disruption, understand evolving customers, and accelerate business growth. For more information, please visit https://www.netscribes.com/