Map-makers and followers

Maps will be in demand because so many people want them. But do they need them?

How to become successful, how to cope with (!) the impostor syndrome, a key to spectacular career, 5 ways to be a greater leader, - you got it.

Ideally, the map should be made by someone who’s “been there, done that”. It makes it credible. And yet… while the satellite view may still be accurate, the street view will not.

Which means that someone else’s map might not work for you.

Because the context has changed, and because the context is capable of changing. Pandemic and chat gpt are two recent macro examples. Micro examples start with people. Talk to five marketers about what they love about marketing, and what do they do on a daily basis, - and you’ll get five different stories, where the profession is just one of the factors. Talk to two analysts from the same company serving different clients, - and you’ll hear two versions of what the company culture and their role is about. Same grade, same employer, same competency expectations. And two maps. Talk to them after they have served three more clients each, - and their maps will be pending updates.

The truth is, the only person who can make a map for you is yourself, - and you’ll have to explore. Good mentors and broad network do help, but the street view is only available during a walk, and only for a while. Tomorrow the barber shop on a corner will close, but the pharmacy has been there for ages, and will probably keep its place. But it’s not certain ??

And yes, maps will be selling as long as we want to pay for them.

#careeradvice #careercoaching #fridaythoughts