Many Startups struggle to raise money - here's why...

You can have the best idea in the world - but if you don 't have the money to bring that idea to reality - then it's just a dream.

In the last 30 years I've seen amazing idea after amazing idea that have come - never got funding - and gone. And it didn't matter if it was pre -seed, seed, series A, or even as late as series D - at some point may of the great ideas just could not close a funding round - so ended up closing the doors.

In the last 30 years I've been involved in raising just over $1.5 Billion (yes with a B) for medtech startups. And in the arc of that 30 years I've learned why some companies can raise money and why some can't.

A bad idea is a bad idea...

I'm not going to sugarcoat this one - if your idea sucks - then you don't deserve to raise money. And an idea can suck for many reasons - some good and some bad. Some ideas are just... well... stupid. Where as other ideas are just too small to garner investments, and some ideas are big but just can never become profitable.

Ultimately if the idea is bad - no matter how much lipstick you try to slap on the pig - eventually idea Darwinism will kill the idea. It may be sooner - when the R&D team just can't make it - or later - when the commercial team craters into the ground - unable to sell it.

So from here on I want people to do a lot of work at the front end of the "business" to make sure the idea is a good idea. It is way too hard to raise money for a bad idea.

Timing is all wrong

Often misunderstood is the "why now?". What is it about this moment in time that means that the idea is right. There have been so many great ideas that were just way too early - or way too late. There is an element of judging the timing as "It's the right time now" and then getting that crucial message across. Many people can't raise money because it is just the wrong time... but often it is because no one articulated why now is absolutely the right time.

The deck sucks

The second you see a good pitch deck - you know it. It jumps out to you. It's easy to read and it tells a great story in a compelling way. I see teams fail time and time again because their pitch deck is just a mess - incomprehensible- an R&D deck - or just a confused mess in a horrible format.

The community is divided over whether you should use a standard format - or you should go off ranch and create some kind of super creative deck. In my experience - unless you are a Steve Jobs level genius... stick to what works and what investors understand. By all means beautify it as you see fit - make it your own. But unless you really know what you're doing - then follow the format (in my course I've laid out the best of the standard formats and explained how to use each slide... hint hint.)

Bad presenters

I've seen some of the best decks in the world - prepared by a professional external agency absolutely butchered by a terrible presenter. If you are bad at presenting - admit it and hand it over to a good, strong charismatic presenter. Or get yourself on a presentation course. Just because you were smart enough to have a great idea - doesn't automatically mean you are a great presented.

The pitch is a show - and if you don't know how to be entertaining while factual... get some help.

How can I help you?

If this is all feeling a bit familiar... then I've got something to help you. I've taken my 30 years of experience - and seeing hundreds of pitches and I've created a short but simple online video course that will help you to pitch.

It's called - Pitch Perfect - and contains all the help you need to create a great pitch deck, build that deck right, but then teach you how to prepare for the pitch - how to pitch and present with flair - how not to pitch... and how to do that one thing that most people miss. Ask!

If you've been bothered to read this far - then I've go something for the first five people that sign up. I'm going to give the first 5 people the entire course for just 99 Euros. (What?!?!!?)

If you use this coupon at checkout (just type this in) - pitchnow

The first 5 people will get the discounted price - so be quick. Especially of you are wanting to up your pitching game NOW. Yes it is focused on medtech - but it will help any startup to pitch. Just apply it to your area. Most of the advice will work across any pitch in any industry.

Go here now>> https://www.howtostartupinmedtech.com/pitch-perfect

Watch the video and just start the course - adding in your coupon code.

There's no excuse that should ever do a bad pitch again....