The Many Hats of a Product Manager: How to Juggle, Prioritize, and Make Magic Happen!
Ruchi Parijat
"Transforming Infrastructure and Finance with AWS Solutions | Product Development @ Deloitte | Ex-Shiprocket | Ex-TCSer"
Imagine you’re a circus performer. You’re the one juggling everything—keeping balls in the air, spinning plates, and all the while, making sure nothing crashes. That’s what being a product manager (PM) feels like! It’s one of the most dynamic, exciting, and challenging roles in today’s business world. So, buckle up, and let’s take a fun trip through the day-to-day adventures of a PM!
1. Testing: Your Product’s Safety Net (A.K.A. "Is this thing gonna work?")
You wouldn’t send a trapeze artist into the air without checking their safety net, right? Well, testing is a PM's safety net.
Before anything is released to the world, testing makes sure your new feature isn’t about to faceplant on stage. PMs live in a test environment, a cool little replica of the real product world where you can break things without upsetting any users. Here, they can safely experiment, validate hypotheses, and make sure no pesky bugs sneak through. Without testing, releasing a feature is like letting a lion out on stage without a tamer—chaotic.
Fun Fact: A PM has to validate every user story, scenario, and possible ‘what if’ moment during testing. Think of it as rehearsing every scene before the big show!
2. Data-Driven Decision Making (Because Guessing is for Gamblers)
You ever had to make a big decision and thought, “Let me just go with my gut”? Well, not in product management!
PMs don’t make decisions based on hunches—they live and breathe data. Want to know if adding that fancy new chat feature made people stick around longer? The numbers will tell you! PMs dive into metrics like user engagement and satisfaction like Sherlock Holmes solving a mystery.
Imagine this: You’re playing a video game and just unlocked a new level. Do users love it, or are they skipping it altogether? The data will reveal all, helping PMs decide whether to improve it, scrap it, or launch something even cooler.
Interactive Moment: Ask your team: “If you had to make one feature decision today based only on one metric, what would it be?” Let them guess what’s most important!
3. Stakeholder Management: Herding Cats, But with a Smile
Being a PM means you’re constantly in meetings, and guess what? You’re not just there to sit pretty. You’re a translator! Imagine sitting at a table with the CEO, the marketing team, the devs, and even the customer support folks. Each one speaks a different "language"—business needs, customer pain points, tech talk, market demands—and YOU are there to make sure everyone understands what’s up.
Your job? Take their needs, turn them into actionable product features, and prioritize like a pro. Sometimes, it’s like deciding which of your kids gets to go first on the rollercoaster (everyone wants a ride, but the line’s gotta move!).
Pro Tip: “Prioritizing is all about trade-offs!” – Use this line to sound super wise in meetings.
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4. Roadmap Planning: Your Product’s GPS
The product roadmap is like Google Maps for your product—it tells you where you’re going and when you’ll get there. Without it, you’re just wandering around with no sense of direction. As the PM, you chart out the entire journey: the big feature releases, the small tweaks, and the long-term vision.
Fun Visualization: Imagine you’re planning a road trip with your team. Everyone wants to stop somewhere different, but you only have so much time (and gas money). As the PM, you decide which stops are must-sees (a killer feature) and which can wait for the next trip.
Interactive Moment: Hand out post-it notes and ask your team to jot down what features they would put on your roadmap. Have some fun with the votes!
5. Cross-Functional Collaboration: The Avengers of Product Development
As a PM, you lead your own Avengers team. You’ve got designers, developers, architects, and analysts working with you, and your mission is to save the day by delivering a product that wows customers and drives business goals.
In some companies, your team might report directly to you, and in others, they’re spread across different departments. Either way, you’re the one who makes sure the team works together like a well-oiled machine. You’re the one saying, “Hulk, smash this bug!” while making sure Iron Man is working on the shiny new feature. Collaboration and communication are your superpowers.
6. Customer Feedback: The Secret Sauce
Want to know what really rocks the product world? Listening to customers! They’re your product’s biggest critics and its greatest champions.
PMs spend time gathering customer feedback through interviews, surveys, and behavior analysis. If a customer keeps saying, “I love your app, but why can’t I do XYZ?”, that’s a golden nugget for product improvement. Combine that feedback with insights from the competition, and you’ve got the secret recipe to stay ahead in the game.
Pro Tip: Always ask, “What’s the one thing that frustrates you the most?” Customers will give you real, honest feedback!
7. Owning the Product’s Success (And Picking Up the Confetti After the Party)
Finally, the PM is the one owning the product’s success (and yes, its failure too). It’s a little like being the conductor of an orchestra—you don’t play every instrument, but it’s your job to make sure everything comes together harmoniously.
You steer the product toward success by constantly aligning with the company’s strategy and the market’s needs. And if things go wrong? You’re the one who steps in, adjusts the plan, and gets the team back on track. But when things go right, it’s high-fives all around!
The Takeaway: Being a PM isn’t just a job—it’s an adventure. You’re a juggler, a leader, a data scientist, and a customer advocate, all rolled into one. So if you’re up for dynamic environments, love collaborating with teams, and enjoy the thrill of delivering something people love, this might just be the perfect role for you
Intern at Deloitte
1 个月Very helpful! Thanks for sharing ????
Web dev , Ai and ML, Data Science and more to go
1 个月Insightful and i loved the way you elobrated the dynamics around product management
CEO @ North Star Training Solutions | 1000+ CEOs/Execs/Directors coached | I build your leadership bench so you can focus on building your business.
1 个月Balancing business goals and customer needs is no small feat. That dynamic keeps things interesting in product management for sure.
Senior Operations Executive at UnShaadi | Financial Insights | Customer Satisfaction | Operational Efficiency | Process Improvement | Process Optimization | Vendor Management |
1 个月Great advice