Many Affluent Families Moving To South Florida Need Luxury Homes
Andrew Cohen
European Flooring Managing Partner | Award-winning Hardwood Flooring Company | Expertise in B2B Marketing Strategy
South Florida is looking more and more enticing to the well-to-do families of America. Due to tax reforms in 2018, wealthy families currently residing in the New York and Connecticut areas are moving in droves to South Florida to liberate themselves from higher taxes. This influx of high-end home buyers will have a large effect on the luxury home market in the Miami-Dade, Broward and Palm Beach areas. High-end home builders and designers will be in high demand in the upcoming months and even further into 2020. With this, comes aspirations for high-end features and interior designers to decorate their new fabulous homes.
The most significant feature that has far-reaching impacts on a home is the flooring. The flooring in a home is paramount to not only the decor throughout the home, but is the focal point and lays the groundwork for the rest of the home. To a home buyer, the flooring is imperative, and in fact, not only can it entice or deter new home buyers, but it is the one thing that can add or detract considerable value to the home.
To a luxury home buyer, wide plank hardwood flooring is imperative. South Florida is the hub of wide plank hardwood flooring and a trend has been brewing for several years. Wide plank hardwood flooring has moved its way into the New York and Connecticut homes whereas, the entire North East was a custom to a narrow hardwood floor plank. Now, almost all new homes built in Connecticut over $1 million are built with wide plank hardwood flooring. Wide plank hardwood flooring attracts an elite type of home buyer that is more enthusiastic and inclined to pay a higher premium for a home than if it were to have any other type of flooring (yes, even marble or natural stone). In point of fact, according to The National Wood Flooring Association (NWFT), 99% of U.S. real estate agents say homes with hardwood flooring are easier to sell, with 90% saying they sell for more money.
A homeowner can actually increase the value of their home by 2.5% or more by having hardwood flooring installed throughout their home.
After establishing the financial benefits of having hardwood flooring installed in a home, its time to take a comprehensive look into this investment. When a homeowner explores purchasing a home or even remodeling a home, they typically obtain the assistance of an interior designer, architect, or builder and expect a certain level of expertise and worldly knowledge. Quality hardwood flooring is the most expensive finish you can get when building or remodeling a home and there are considerable differences between the various types of hardwood flooring. For example, there are still older generations that are only familiar with solid thin (2-1/4" wide) plank hardwood flooring. It was popular in the Northeastern states and a lot of older homes still have it. Today's trend is, "the wider, the better" and it makes sense. A good interior designer will always look for ways to enlarge the perception of space and the wider the plank, the larger the space will appear.
Wide plank hardwood flooring primarily comes in an engineered plank rather than a solid plank. And... for good reason. Solid wood flooring expands and contracts with temperature changes, humidity, and moisture vs. engineered wood flooring which was specifically developed to withstand a larger variation of those same things that create problems with solid wood flooring. Engineered hardwood flooring has a plywood substrate with a specific species wear layer on its surface (i.e., white oak, walnut, etc...).
The undisputed supremacy of hardwood flooring is the European white oak. It has been, and is currently, the hottest trend for hardwood flooring because its commanding presence offers a timeless and enduring allure to a luxury home buyer.
Don't get deceived by inferior products. You will get what you pay for. Most hardwood flooring sold right now is made in China and is made using low quality materials and low-cost and mass produced assembly processes to keep the overall price point down. This is not what your luxury home buyer is looking to have in their million dollar homes.
The South Florida area is introducing a new luxury hardwood flooring gallery in the Miami area. European Flooring of Miami is opening their doors in the beginning of 2020 and they exclusively distribute and install Legno Bastone wide plank hardwood flooring. Legno Bastone is fifth generation family owned and operated hardwood flooring manufacture that creates a incomparable hardwood floor in both, quality and presentation. There are several features and benefits of Legno Bastone hardwood flooring that are superior to other products in the marketplace such as:
- 100% Certified French Oak
- A true Marine-grade plywood structure (this helps to protect the flooring from humidity and moisture damage)
- Zero VOCs from the adhesive (no damaging fumes)
- Cold press method used to assemble the planks (This can be seen in the quality of the wood and eliminates bubbles within the structure to prevent moisture from getting in as well as bugs. Additionally, this process ensures that the molecular structure of the moisture resistant adhesive is not altered, thus preventing harmful VOCs from exiting). Most hardwood flooring manufacturers use a hot glue gun when assembling the plywood which will allow harmful VOCs to exit for years.
- All natural UV cured & pressed hardwax finish (The best quality finish you can get to protect your wood floor and it brings out the tannins in the wood to showcase the spectacular finishes and quality. Additionally, this makes for easy maintenance throughout the years.)
- All of the finishes (colors) have been selected by preeminent international interior designers and architects
- Wear layer of 4-6mm of European white oak (Made from trees that are a typically over 150 years old. For every tree that is cut down, 2-5 more are planted in its place.)
- Plank widths range from 5.66” to 19” wide and board lengths of 6.5’ to 14’
As a result of European Flooring of Miami being an exclusive distributor/dealer, they have access to all of Legno Bastone's lines and products that aren't found in all dealers. European Flooring of Miami provides installation services that provide exceptional results. They do not use subcontractors and all of their installation and fitting teams are in-house employees that are extensively factory trained by Legno Bastone to uphold demanding standards of old European traditions. European Flooring of Miami prides itself towards focusing on the specific needs and wants of each client. From the design and color selection to the selection of the individual planks to the installation process, they are dedicated towards providing each of their clients with an unmatched level of customer service.