Manufacturers with On-Site stores can now Sell its Products Online directly to the Public.
A manufacturer with an on-site store may sell its products online to the public on a website that clearly identifies the manufacturing site/licence, and it may deliver its products to customers. The online store is considered an extension of the on-site store endorsement and all deliveries to the public must take place from the store (at the manufacturing site). A licensee cannot deliver to the public from its registered secondary storage site. If a licensee is permitted to deliver directly to other licensees under their licence, they may deliver their product from either their manufacturing facility or a registered off-site storage facility. The online store is subject to the same product sales restrictions as the on-site store (manufacturer’s products registered to the licence). Online stores must be clearly associated with the manufacturing licence and the manufacturer’s licence number must be prominently displayed on the website. Page 2 of 2 A manufacturer licensee may share a website with other licensees, if the following conditions are met:
? The site design clearly indicates which store (including the location) the customer is ordering from;
? Each store manages its own sales;
? Each store’s licence number is posted in a prominent place on the site; and ? If the site is hosted by an unlicensed third party, the site may only serve as a “portal” that provides links to several other licensee sites, and no sales or advertising of specific brands or prices are allowed on the portal site. A manufacturer cannot sell its products or put them on consignment through an unlicensed third party or to an unlicensed company or individual for resale. Any websites or delivery companies that do not have a licence are in violation of section 38 of the Liquor Control and Licensing Act. It is the manufacturer’s responsibility to ensure their products are sold and distributed lawfully.
For more information on this new policy directive or any other updated policy directive, don't hesitate to contact Rising Tide Consultants today.