In Manufacturing? The Number One Reason to be Using Video in 2023.

For manufacturing companies, the number one reason why you should be using video in your content calendar for 2023 is this.

In the physical world, ideally we'd want people to turn up at our premises.

We'd want them to have a look around.

We want to show them the machinery, introduce them to the people and show something of the personality of our business.

But today, most people are doing their research online.

I read somewhere that most buyers are 80% of the way through their journey in terms of buying a product, finding a solution to whatever problem they have before they even pick up a phone or send an email to a potential supplier.

Video has some great things going for it.

It's easily digestible.

It gets your message across much quicker.

It's great for SEO.

And it gets people to stay on our website much longer than text does.

But at the end of the day, it's the ability of video above all else to bridge the gap between the physical and today’s digital world that makes video the most compelling type of medium that any manufacturing company can use in their content, in their marketing in 2023.

Get in touch to talk about how we can help you win more business + create brand awareness + attract new buyers + build new relationships + recruit the best employees with strategic video content for your ideal audience.