Manifesto vs. Mission Statement

A manifesto is a way of life. It helps shape every decision you make and every action you take. It thinks big and declares the change you plan to be in the world.

So then, what exactly is the difference between a manifesto and a mission statement?

While both manifestos and mission statements are designed to unite people behind a cause, manifestos are meant to ignite action. The most powerful manifestos are so emotionally charged in their beliefs that their impact can endure the tests of time. Some famous historical examples include the Ten Commandments, the Declaration of Independence and an emotional speech delivered at the Lincoln Memorial establishing a clear and convincing purpose for American Civil Rights. Martin Luther King’s ‘I Have a Dream’ is arguably the most inspiring manifesto of our time.

To keep things simple, think of your mission statement more as your purpose, and your manifesto more as the unshakeable, core beliefs that drive that purpose. To illustrate this point, below is my mission statement followed by my manifesto.

Mission:

Enabling corporate leaders to effectively communicate brand messages with confident, powerful, and dynamic voices.

Manifesto:

I believe that everyone has a confident, powerful, and dynamic voice inside of them. I am focused on helping corporate leaders find that voice and effectively communicate brand messages with authenticity. I am determined to inspire and develop each client I work with to be the best possible presenter they can be. I believe every great speech is focused around one main idea; has a killer opening, strong supporting stories, and a call to action. I believe you are still “writing” your speech until you speak your first word. I believe the only way to become a better speaker is with preparation and practice. I believe that it's perfect practice that makes perfect. I believe that we cannot become the best version of ourselves, by ourselves.

#manifesto #missionstatement #publicspeakingtips