Manchester United to Launch Web3 Fantasy Football Game on Tezos

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Manchester United , one of the world’s biggest football clubs, has partnered with Tezos to launch the Premier League’s first Web3 fantasy football game. This game will allow fans to virtually manage Manchester United players.

Developed on the Tezos blockchain, the game aims to enhance fan engagement through interactive collectibles.

Manchester United Launches Fantasy United

The game, named Fantasy United, has been introduced for the upcoming 2024/25 season, integrating digital collectibles with a highly interactive fantasy football experience. Fans can create fantasy squads and collect unique player trading cards, which enhance fan interaction and help modernize football fandom. This game is the latest in a series of digital initiatives by the club aimed at deepening fan interaction.

The Player Trading Cards feature all of United’s first-team squad, including new signings Joshua Zirkzee and Leny Yoro. These cards come in Classic, Rare, and Ultra-Rare editions, are hand-drawn, and are updated with real-time stats. Manchester United fans can use the cards to create five-man squads in the Fantasy United game and compete with other mini-league players. Players earn points based on their real-life performance, including goals, assists, tackles, and saves. Ronan Joyce, the director of digital innovation at Manchester United, stated,

“Player Trading Cards allow United fans to collect the whole men’s first team squad, to see those collectibles evolve throughout the season as games are played and goals are scored and have the ability to play those cards in an exciting fantasy football game.”

Fostering An Active Fan Community

Holders of The Devils, Manchester United’s original digital collection, also developed in partnership with Tezos, were given early access to the Player Trading Cards. Other fans were able to collect the trading cards starting July 31. Through various digital initiatives, the club has cultivated a community of almost 100,000 members. Sunil Singhvi, the head of culture at Trilitech, Tezos R&D Hub, stated,

“Player Trading Cards and Fantasy United is an innovative use of blockchain technology to enable United fans to have a deeper connection with their favorite club. Through dynamically updating collectibles, supporters will be able to cheer on their heroes and watch how the season develops.”

The collaboration between Manchester United and Tezos has been highly successful, beginning with the launch of The Devils, which featured 7,777 unique characters, each inspired by United’s unique history.

Football Clubs Embracing Blockchain Technology

Manchester United’s move into Web3 is part of a broader trend of football clubs embracing blockchain technology to connect with fans. Rivals Manchester City recently announced a similar partnership with Quidd to launch a series of Manchester City-themed NFT trading cards. The collaboration with Quidd offers City fans unique digital memorabilia, special benefits, merchandise, hospitality tickets, and exclusive experiences.

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