Manchester City FC, StrategyChain and MAD//UpNorth
All news starts with the biggest story, and this is some pretty big news. We’re shortlisted for Campaign UK ’s Social Media Agency of the Year! ?
Safe to say we’re buzzing, but that’s not all we’ve got to shout about this month. We’re talking fresh podcast episodes, a brand-new campaign from LinkedIn, and a game-changing new strategy offering from our agency. ?
Plus, all the latest from our live podcast sessions at MAD//UpNorth and an interview with our CEO. ?
We won’t spoil it all here—scroll on and get stuck in...?
For the commute ??
Any brand should put their customers first, right? But when it comes to sports marketing, the true meaning of the words “loyalty” and “fandom” are taken to a whole new level.
So how do you put your diehard supporters at the centre of your social strategy while converting those on the fringes of fandom? We’re joined by Manchester City Football Club ’s head of social media and international content Paul Handler to find out.?
A quick listen ?
On this episode of Social in Six, SocialChain strategist Chelsea Noronha joins Melissa Harvey to break down the latest headlines from social.
This time that includes: an update on TikTok US, LinkedIn ’s new video features for desktop users, changes to the Instagram grid and more. Tune in below or read more.
Best in the biz ??
Our client LinkedIn UK’s Itchy Feet campaign launched on LinkedIn, Meta and YouTube this month!
Shining a spotlight on Gen Z’s job preferences, the campaign highlights Job Collections, the latest product from LinkedIn that lets jobseekers pursue a career that truly matches their needs and goals.
Keep your eyes peeled on the feed, as we’re supporting the campaign with some social stunts and influencer activity across TikTok.?
Read more in Campaign. ?
Food for thought ??
The pandemic changed everything about the employment market, but five years on, is our industry still fighting for talent? Our CEO Jacinta Faul responds in The Drum . Read it here. ?
And we launched our social-first strategy consultancy StrategyChain this month! We’re expanding our strategy offering to deliver truly social-first strategic thinking across our clients’ entire marketing mix.
Want to know more? Jacinta sat down with @new digital age to chat all things StrategyChain, how we measure success, and the ways in which AI is changing our approach to social. Very much worth a read!
And the award goes to...????
Hot on the heels of our success at last month’s Northern Digital Awards, we've also been shortlisted for another huge award: it’s only Campaign UK's Social Media Agency of the Year!?
We really are up against the best of the best for this one, which makes us all the more proud to be in the running. It's testament to our teams, our fantastic client partners and above all, every SocialChainer who works hard day in, day out, to keep us at the forefront of social innovation. ?
Watch this space for updates post ceremony in March.?
ICYMI ??
We had the most incredible two days at the end of February taking over Manchester’s Aviva Studios for live podcasts at MAD//UpNorth!?
Senior leaders from Vodafone , TikTok , Primark , Weetabix , Kopparberg UK (Cider of Sweden Ltd.) , SURREAL , Tonic Health , Domino's and Very Media Group took to the stage to tell us how they’re leading the charge when it comes to social strategies, AI and more. Thanks so much to every listener who came along.
Couldn’t make it? We’re dropping all podcasts in the feed for the next few weeks. The first (and highly popular) episode with Yorkshire Tea ( Bettys & Taylors of Harrogate ) is out now, so get involved. Listen below or watch here.
Marketing Moment of the Month ???
"Ariana Grande and 施华洛世奇 have nailed experiential marketing with their pop-up. From pink popcorn machines to Hollywood-style chairs, the store is packed with Instagrammable moments and exclusive gifts. Located in cities like NYC, Paris, Milan, and Dubai, THIS is how you create an IRL experience that gets everyone talking and effortlessly generates organic UGC."?
Influencer Executive